Booking.com personalizes travel at scale with AI-powered experiences

What happens when one of the world’s largest travel platforms meets the world’s most powerful AI models? A new era of intent-driven travel. Booking.com worked closely with OpenAI to build and launch an AI Trip Planner in just 10 weeks, helping travelers discover new places, plan smarter itineraries, and get real-time answers to their most specific questions. They’ve since expanded use of OpenAI’s models across Smart Filters, Property Q&A, and review summarization – making the travel experience more conversational, contextual, and efficient for millions of users. Read the full story at https://openai.com/index/booking-com/