Unify

Unify is an AI-powered software solution designed to enhance sales and marketing efforts by interpreting buyer intent and automating engagement processes. This tool helps teams streamline their outreach strategies and improve targeting accuracy by leveraging various data sources and intelligent automation features.

Key features:

- Intent Signals: Transforms website activity, G2 data, champion tracking, and email intent into actionable triggers for growth, marketing, and sales teams.
- Effortless Prospecting: Automatically identifies high-quality contacts based on intent signals, providing emails and mobile numbers for target personas.
- Multi-Source Intent Data: Integrates with 6sense, Clearbit, or G2 for existing intent data users, or offers Unify Intent powered by 6sense and Clearbit Reveal.
- Data Synchronization: Allows users to work with data within Unify or externally in Salesforce or Slack, with syncs occurring every 15 minutes.
- Playbooks: Automates outbound activities based on filter conditions, enabling users to build and execute campaigns on specific audiences.
- Always-On Prospecting: Continuously identifies contacts in target personas, freeing up time for strategic and creative work.
- Filtering Capabilities: Enables users to filter companies based on specific criteria, such as those viewing pricing pages, competitors, or having champions who have changed jobs.

How it works:

1. Collect intent data from various sources (website, G2, champion tracking, email).
2. Process and analyze the data to identify high-quality prospects and companies.
3. Automatically identify and provide contact information for target personas.
4. Sync data with integrated platforms (Salesforce, Slack) every 15 minutes.
5. Execute automated playbooks based on predefined filter conditions and audiences.

Integrations:

Salesforce, 6sense, Clearbit, G2, Slack, and universal CSV integration for other CRMs

Use of AI:

Unify employs AI to analyze buyer intent signals, automate prospect identification, and trigger engagement actions based on predefined criteria. The AI system processes data from multiple sources to provide actionable insights and streamline sales and marketing processes.

Target users:

- Sales teams
- Marketing teams
- Growth teams

How to access:

Unify is available as a software solution that can be integrated with existing CRM and marketing tools. Users can work with data directly in Unify or through connected platforms such as Salesforce and Slack.