Twilio Segment

Segment is a comprehensive customer data platform that leverages artificial intelligence to enhance customer engagement and personalization. The platform offers a suite of AI-powered tools designed to help businesses understand their customers better, predict their behavior, and generate targeted campaigns in real-time.

Key features:
- CustomerAI Predictions: Create precise, predictive audiences based on predictive lifetime value, likelihood to purchase, churn, or perform specific events
- CustomerAI Recommendations (Private Beta): Automatically determine which items are most likely to drive purchases for each customer
- CustomerAI Generative Audiences (Private Beta): Launch campaigns faster by describing the target audience in a simple text box
- CustomerAI Generative Email & Journeys (Coming Soon): Automate the building, writing, and designing of campaigns and journeys
- CustomerAI Insights (Coming Soon): Provide real-time campaign insights with generative recommendations
- CustomerAI Personalization Engine (Coming Soon): Infuse customer understanding and personalization into every interaction with a seamless API connection to large language models like ChatGPT
- Linked Profiles: Map a Data Graph that brings together real-time customer data and business records from data warehouses and lakes
- Zero Copy Architecture: Query and access sensitive source data in the warehouse or data lake without needing complex ETL jobs

How it works:
Segment is primarily accessed through its web app. Users interact with the platform by creating and managing customer profiles, setting up predictive AI models, and generating targeted campaigns.

Integrations:
Segment supports integrations with various data sources, including data warehouses and lakes, and can be connected to downstream tools for seamless activation of AI models. Specific integrations include data warehouses and lakes, Twilio Engage, Customer Data Platform, and Unify.

Use of AI:
Segment's AI features are built on its own proprietary AI models, which leverage real-time customer data to generate targeted campaigns and personalized experiences.

AI foundation model:
The platform allows for seamless integration with large language models like ChatGPT through its CustomerAI Personalization Engine.

How to access:
Segment is available as a web app and offers APIs for integration with other tools and systems. The AI solutions were launched in 2024.