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Thursday · June 4, 2026 · Issue No. 886

What does it do?

  • Integration Platform as a Service
  • Workflow Automation
  • API Management
  • Data Integration
  • Process Automation

How is it used?

  • Use web app's drag-and-drop or code interface for automation.
  • 1. Use Tray Build for workflows
  • 2. Code w/ Tray Code for devs
  • 3. Chat w/ Tray Chat for automation
  • 4. AI w/ Merlin for integration
See more

Who is it good for?

  • Software Developers
  • Automation Specialists
  • IT Managers
  • Business Process Analysts
  • Integration Engineers

Details & Features

  • Made By

    Tray.io
  • Released On

    2012-10-24

Tray.io is an AI-powered Integration Platform as a Service (iPaaS) that streamlines integration and automation processes across various teams and experiences. The platform unifies integration, automation, and ecosystem activation, eliminating the need for multiple tools and technologies.

Key features:
- Tray Build: Low-code, visual drag-and-drop interface for building sophisticated, multi-app workflows
- Tray Code: Code-first experience for developers, providing programmatic access to the Universal Automation Cloud
- Tray Chat: On-demand, self-service automation capability using natural language inputs
- Merlin AI: Platform-level intelligence layer that infuses AI into every experience, accelerating integration delivery and automating processes
- Enterprise Core: Robust governance, security, and controls for large-scale automation initiatives
- Connectors and Templates: Library of pre-built connectors and templates for various applications and services
- API Management: Low-code and code-optional development flexibility for API management
- Ecosystem Activation: Integration and activation across multiple systems for workforce, customers, and partners
- Data Integration: Ensures data consistency across evolving software ecosystems
- Process Automation: Flexible automation of business processes
- Stack Connectivity: Supports connectivity across cloud, on-premises, and hybrid environments

How it works:
1. Users interact with the platform through Tray Build, Tray Code, or Tray Chat, based on their preferences
2. Merlin AI assists in building integrations and automations, suggesting efficient workflows and automating repetitive tasks
3. The platform connects systems, automates processes, and activates ecosystem integrations
4. The Enterprise Core ensures governance, security, and controls for large-scale automation initiatives

Integrations: AWS Marketplace

Use of AI: Tray.io incorporates AI through its Merlin AI component, which assists in building integrations and automations. It suggests more efficient workflows and automates repetitive tasks, enhancing the overall user experience and productivity.

AI foundation model: The specific AI foundation model used by Tray.io is not mentioned in the provided information.

Target users:
- Developers who prefer a code-first approach
- Business technologists who prefer a low-code, visual interface
- Front-line employees who need on-demand, self-service automation capabilities

How to access: Tray.io is available as a web application. Users can access the platform by signing up for a free 14-day trial or purchasing a subscription, with pricing starting at $2,500 per month.

Recognition and Support:
- Recognized as a Leader in the Gartner Magic Quadrant for iPaaS and a Visionary in the Gartner Magic Quadrant for iPaaS
- Winner of various industry awards, including the Overall SaaS Award in Collaboration and Productivity
- Offers comprehensive support resources, including the Tray Academy, documentation, and community engagement

  • Supported ecosystems
    Amazon, Salesforce, Hubspot, Slack, Slack, Salesforce, Zendesk, Snowflake
  • What does it do?
    Integration Platform as a Service, Workflow Automation, API Management, Data Integration, Process Automation
  • Who is it good for?
    Software Developers, Automation Specialists, IT Managers, Business Process Analysts, Integration Engineers

Alternatives

Autonomous floor scrubbing robots for commercial facilities to boost cleanliness and reduce labor costs
Cobot creates collaborative robots for healthcare, warehouses, and offices to enhance efficiency.
Chef Robotics automates food production with flexible robots to address labor shortages
Baubot develops mobile robots for construction sites to automate tasks and improve efficiency.
Dexterity develops robots that automate warehouse tasks like palletizing and truck loading
Automate egg preparation in commercial kitchens with a robotic appliance that cracks and cooks
Microsoft Power Automate streamlines workflows across apps using low-code automation tools
Automate complex business processes using natural language instructions and AI interpretation
AutomationEdge streamlines business processes and enhances customer interactions through RPA.
Neota automates legal processes, knowledge, and documents for legal teams without coding
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