Sprout Social

Sprout Social is a comprehensive social media management platform that helps businesses streamline their social media activities and improve their overall social media strategy. The platform integrates various social media tools into a single interface, making it easier for brands to manage their social media presence, engage with their audience, and derive actionable insights from social data.

Key features:
- Engagement: Manage social media interactions from a unified inbox for efficient response and engagement across multiple platforms
- Publishing: Plan, create, schedule, and publish content across various social media channels using a single calendar view
- Analytics: Access detailed analytics and reporting tools to track performance metrics and create customizable reports
- Listening: Monitor social media conversations to gain insights into brand sentiment, track trends, and identify engagement opportunities
- Advocacy: Empower employees to share approved content on their social media profiles to amplify brand reach and engagement
- Influencer Marketing: Manage influencer campaigns from identification to outreach and performance tracking

How it works:
Users interact with Sprout Social primarily through its web and mobile applications. The platform offers a user-friendly interface where users can compose and schedule posts, monitor engagement using the Smart Inbox, analyze performance through the analytics dashboard, and set up social listening to monitor brand mentions and track industry trends.

Integrations:
Sprout Social supports a wide range of integrations, including social networks (Facebook, Twitter, Instagram, LinkedIn, etc.), business intelligence tools (Salesforce Marketing Cloud Intelligence, Tableau), CRM and help desk platforms (Salesforce, HubSpot, Zendesk), workflow and DAM tools (Adobe Experience Manager, Canva, Google Drive), reputation and review management platforms (Apple App Store, Yelp, Tripadvisor), and social commerce tools (Facebook Shops, Shopify).

Use of AI:
Sprout Social leverages advanced AI and machine learning technologies, including integrations with OpenAI, to enhance its automation and analytics capabilities. These technologies help automate repetitive tasks, provide actionable insights, and improve overall efficiency in social media management.

AI foundation model:
Sprout Social integrates with OpenAI to power its AI-driven features.

How to access:
Sprout Social is available as a web application and mobile app (iOS and Android). It also offers API access for certain features, although it does not have a public API.