Recraft

Recraft is an AI-powered design tool that enables users to create and edit digital illustrations, vector art, icons, and 3D graphics while maintaining a consistent brand style. This software streamlines the design process, making it accessible to both professional designers and casual users.

Key features:
- AI Image Generator: Converts text prompts into high-quality images
- Vector Generator: Creates scalable vector graphics from text or visual inputs
- Mockup Generator: Produces realistic mockups for various applications
- Image Upscaler: Enhances image resolution and sharpness
- Background Remover: Easily removes backgrounds from images
- Image Vectorizer: Converts raster images into vector format
- AI Eraser: Allows for precise removal of unwanted elements in images

How it works:
1. Users input a text prompt describing the desired image
2. Recraft's AI processes the prompt and generates an image that matches the description
3. Users can upload existing images and use tools like the AI Eraser, Background Remover, and Image Upscaler to refine their designs
4. Users can convert raster images to vector format or generate new vector graphics from scratch
5. Users can create realistic mockups for presentations or product showcases

Integrations:
- Discord
- Social media platforms (Instagram, Twitter, LinkedIn)

Use of AI:
Recraft uses a proprietary Foundation Model, a pre-trained deep learning algorithm, to generate high-quality and consistent graphic designs. This in-house developed model ensures superior image quality and consistency, which is crucial for professional design applications.

AI foundation model:
The Foundation Model is developed in-house, distinguishing Recraft from other tools that rely on open-source platforms like Stable Diffusion.

Target users:
- Professional designers who need high-quality, consistent design tools
- Marketers looking to create engaging visual content
- Entrepreneurs needing to develop brand assets quickly and efficiently
- Casual creators who want to explore AI-driven design without a steep learning curve

How to access:
Recraft is available as a web app, accessible from any device with an internet connection. An Android app is also available for mobile users. The platform offers both free and paid subscription plans to cater to different user needs.

Use cases:
- Logos: Generate and customize logos to fit brand guidelines
- Icons: Create consistent icon sets for apps and websites
- Game Assets: Design assets for video games
- Social Media Images: Produce engaging visuals for social media platforms
- Discord AI Images: Generate unique images for Discord servers

Company background:
Recraft was founded by Anna Veronika Dorogush, a prominent figure in the AI and machine learning community, known for creating CatBoost. The company focuses on developing proprietary technology to maintain a competitive edge in the AI design space.