RB2B

RB2B is a B2B lead generation tool that identifies and deanonymizes website visitors, providing detailed personal profiles for sales and marketing teams. This software converts anonymous website traffic into actionable leads by leveraging high-intent visitor data, focusing specifically on U.S. visitors to ensure GDPR compliance.

Key features:
- Person-Level Visitor Identification: Identifies individual website visitors and provides detailed profiles, including LinkedIn URLs, for U.S. visitors only.
- Real-Time Alerts: Sends visitor details to Slack as they occur, enabling immediate engagement with high-intent prospects.
- Easy Integration: Offers a script that can be installed on websites in under five minutes, with plans for future CRM and sales automation tool integrations.
- Lead Filtering: Allows filtering of leads based on firmographic and technographic data to focus on ideal customer profiles.
- Customizable Messaging: Enables crafting of targeted messages based on visitor behavior and visit frequency for personalized outbound campaigns.
- Analytics Insights: Provides detailed visitor insights to help businesses understand which marketing efforts drive specific types of buyers to their website.

How it works:
1. Users install a script on their website.
2. The script identifies visitors through cookies, device IDs, and IP addresses.
3. U.S. visitors are matched to profiles in RB2B's proprietary publisher network.
4. Detailed visitor profiles, including LinkedIn URLs, are pushed to Slack in real-time.
5. Sales and marketing teams receive alerts and can engage with high-intent prospects.

Integrations:
Slack

Use of AI:
RB2B uses AI to match website visitors to detailed personal profiles. The company plans to leverage AI for more advanced analytics and reporting capabilities in the future.

AI foundation model:
The tool relies on proprietary algorithms for visitor identification and data matching. Specific AI models or LLMs used are not detailed.

Target users:
- B2B companies
- Sales and marketing teams
- Demand generation consultants
- Small to mid-sized businesses

How to access:
RB2B is available as a web app, with plans to offer API and SDK access in the future.