Publer

Publer is a social media management platform that helps users schedule, collaborate on, and analyze their social media posts across multiple platforms. It is particularly useful for social media managers, marketing agencies, and global brands looking to streamline their social media efforts.

Key features:
- AI Assist: Provides suggestions and automates parts of the content creation process, including generating captions, hashtags, and entire posts based on user input.
- Calendar View: Allows users to visualize and schedule posts in an interactive calendar with drag-and-drop functionality, bulk post creation, and suggested best times to post.
- Workspaces: Enables management of multiple brands or clients by organizing social accounts into different workspaces, with team collaboration features like assigned roles and approval workflows.
- Performance Tracking: Offers in-depth analytics to track social media performance, identify top-performing content, best times to post, and audience engagement metrics, with visual reporting capabilities.
- Media Library: Organizes photos, videos, and GIFs with color-coded labels, allowing users to import media from local storage or cloud services, and integrate with Canva and VistaCreate for on-the-fly design of marketing visuals.
- Link in Bio: Enhances Instagram posts by making them clickable, allowing for cross-promotion of other content.
- Browser Extension: Enables quick scheduling and content sharing directly from the web.

How it works:
Users interact with Publer primarily through its web app, creating content using AI Assist and integrated design tools, scheduling posts using the calendar view, collaborating with team members in workspaces, and monitoring performance through detailed analytics.

Integrations:
Publer supports integrations with various social media platforms (Facebook, Instagram, Threads App, TikTok, Twitter/X, Mastodon, LinkedIn, Pinterest, Google Business, YouTube, WordPress, and Telegram), cloud storage services (Google Drive, Dropbox, OneDrive, and Unsplash), and design tools (Canva and VistaCreate).

Use of AI:
Publer leverages generative AI to enhance its content creation capabilities through the AI Assist feature.

How to access:
Publer is available as a web app, accessible from any device with internet access, and also offers a browser extension for quick content sharing and scheduling.