Potion

Potion is an AI-driven video prospecting tool that enables sales representatives and marketers to create personalized videos for outreach campaigns. By leveraging generative AI, Potion helps users increase engagement, book more meetings, and close more sales.

Key features:
- Personalized videos: Create unique videos using your own face and voice, with AI customizing specific words and phrases
- AI-generated screen recordings: Produce screen recordings with personalized backgrounds for each recipient
- AI-generated facecam videos: Transform a single facecam video into thousands of personalized versions
- Custom branding: Customize video landing pages with your own branding and domain
- Custom themes: Enhance video pages with stickers, emojis, GIFs, and images
- Calendar embeds: Facilitate easy meeting scheduling with embedded calendar widgets on video pages
- Bulk video generation: Auto-generate personalized videos in bulk to save time and effort

How it works:
1. Record a generic video template
2. Select words or phrases in the video to be personalized for each recipient
3. Potion's AI processes the video and generates personalized versions for each recipient

Integrations:
Potion integrates with over 50 sales and marketing tools, including PandaDoc, Orum, Opensense, AppsFlyer, SAP, CaptivateIQ, Collective, and MaintainX. These integrations streamline workflows and facilitate the incorporation of personalized video content into existing processes.

Use of AI:
Potion employs generative AI to create personalized video content. The specific AI techniques used are not detailed, but the tool's capabilities suggest advanced methods for analyzing and dynamically generating video content.

AI foundation model:
The specific AI foundation model or large language model (LLM) used by Potion is not provided in the available information.

How to access:
Potion is available as a web application, accessible from any internet-connected device. It offers a 7-day free trial for users to explore its features before subscribing. The tool is designed for sales representatives, marketing teams, and businesses looking to enhance their outreach strategies with AI-driven personalization.

Potion was launched on June 3, 2024, and is SOC2 Type I compliant, ensuring a secure and compliant platform for its users.