Potion

Potion is an AI-driven video prospecting tool that enhances sales and marketing efforts by creating personalized videos. This software enables sales representatives and marketers to increase engagement, book more meetings, and close more sales through customized outreach campaigns.

Key features:
- Personalized Videos: Creates thousands of unique videos from a single recording by customizing specific words and phrases using the user's own face and voice.
- AI-Generated Screen Recordings: Produces screen recordings with personalized backgrounds, making each video unique to the recipient.
- AI-Generated Facecam Videos: Transforms a single facecam video into thousands of personalized versions for enhanced personal touch.
- Custom Branding: Allows customization of video landing pages with user's branding and domain for consistent brand experience.
- Custom Themes: Adds stickers, emojis, GIFs, and images to video pages for increased engagement.
- Calendar Embeds: Embeds calendar widgets directly on video pages to facilitate easy meeting scheduling.
- Bulk Video Generation: Auto-generates personalized videos in bulk, saving time while maintaining personalization.
- SOC2 Type I Compliance: Ensures platform security and compliance with industry standards.

How it works:
1. Record a generic video template
2. Select words or phrases in the video for personalization
3. AI processes the video and generates personalized versions for each recipient

Integrations:
PandaDoc, Orum, Opensense, AppsFlyer, SAP, CaptivateIQ, Collective, MaintainX, and over 40 other sales and marketing tools

Use of AI:
Potion utilizes generative AI to analyze and dynamically generate personalized video content. The AI customizes specific words and phrases in the video, creates personalized backgrounds for screen recordings, and transforms single recordings into multiple personalized versions.

AI foundation model:
The specific AI foundation model or Large Language Model (LLM) used by Potion is not detailed in the provided information.

Target users:
- Sales Representatives seeking to increase engagement and response rates
- Marketing Teams aiming to create more personalized and effective campaigns
- Businesses looking to enhance sales and marketing strategies with AI-driven tools

How to access:
Potion is available as a web application, accessible from any device with internet connectivity. Users can explore its features through a 7-day free trial before subscribing.

Performance claims:
- Boosts reply rates to cold emails by over 150%
- Improves demo scheduling rates by 80%