Plena

Plena is an AI-powered sales development software designed to streamline and automate the sales process. It identifies high-intent targets, extracts and verifies contact information, and engages potential customers across multiple channels, enhancing lead generation and prospecting efforts for businesses.

Key features:
- High-Intent Target Identification: Utilizes AI to filter profiles based on intent, activity, and engagement, extracting key details about individuals and companies from social media interactions and historical activities.
- Multi-Channel Prospecting: Engages prospects via email, text, LinkedIn, Sales Navigator, ads, phone calls, and other platforms, delivering personalized pitches based on intent data and automating follow-up messages and meeting bookings.
- Deliverability Optimization: Operates on the user's desktop and browser, mimicking human SDRs by hand-typing messages to avoid spam flags and using the user's IP address to prevent deliverability issues.
- Data Enrichment: Cross-references contact data from top providers to clean and verify potential buyer information.
- Visitor Identification: Identifies website visitors and matches them with high-intent profiles.

How it works:
1. Extract profiles based on target audience criteria
2. Analyze social media interactions and historical activities to determine intent
3. Validate contact information for accuracy
4. Engage prospects through personalized messages across multiple channels
5. Automate follow-up messages and schedule meetings

Integrations:
LinkedIn, Sales Navigator, email platforms, text messaging services, Google Ads, Facebook Ads, voicemail systems, phone call services

Use of AI:
Plena leverages AI to analyze and filter profiles based on engagement data, create personalized outreach messages, and automate follow-ups and engagement strategies.

AI foundation model:
The specific AI foundation model or LLM used by Plena is not disclosed. However, the system is designed to closely mimic human SDRs in its operations.

Target users:
- Sales teams, particularly in B2B sectors
- Marketing professionals seeking to engage high-intent buyers
- Small to Medium Enterprises (SMEs) looking to automate sales outreach

How to access:
Plena is available as a desktop application and browser-based tool. Pricing plans include Essential at $250/month or $1,250/quarter, and Elite at $750/month or $3,000/quarter. Custom pricing is available for teams with over 10 users.

Applicable Industries:
Technology, Healthcare, Finance, Marketing and Advertising, Real Estate