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Wednesday · June 3, 2026 · Issue No. 885

What does it do?

  • Candidate Enrichment
  • Sales Lead Generation
  • Identity Verification
  • Market Research
  • Talent Sourcing

How is it used?

  • 1. Sign up for API key
  • 2. Integrate w/ SDKs or API
  • 3. Make data requests
  • 4. Receive JSON results
  • 5. Use in applications

Who is it good for?

  • Data Scientists
  • Investment Analysts
  • Fraud Prevention Specialists
  • HR Technology Companies
  • Sales And Marketing Professionals

What does it cost?

  • Pricing model : Subscription
  • Free version : Yes
  • Starting monthly price : If billed monthly $98.00
  • Starting annual price : If billed yearly $78.33

Details & Features

  • Made By

    PeopleDataLabs
  • Released On

    2015-05-16

People Data Labs (PDL) is a B2B data provider offering comprehensive people and company data through APIs. This platform enables businesses to access and integrate extensive datasets on individuals and organizations for various purposes, including enhancing candidate information, improving sales and marketing efforts, gaining investment intelligence, and preventing fraud.

Key features:
- Person Enrichment API: Enhances existing profiles with additional data points, providing over 100 attributes per person including contact information, work history, education, and skills.
- Person Search API: Allows searching and filtering of the entire database of 1.5B+ profiles using complex boolean logic to find specific segments.
- Company Enrichment API: Enhances company profiles with additional data, including information on company size, industry, founding date, and technologies used.
- Company Search API: Enables searching and filtering millions of company profiles using advanced search parameters.
- Person Identify API: Resolves partial information to complete person profiles, useful for identity verification and fraud prevention.
- IP Enrichment API: Enriches IP addresses with geolocation and organization data.
- Cleaner APIs: Standardizes and cleans various data fields such as job titles, company names, and locations.
- Autocomplete API: Provides type-ahead suggestions for various fields including schools, companies, and job titles.
- Job Title & Skill Enrichment APIs: Enhances job titles with standardized information and maps skills to job titles and vice versa.

How it works:
1. Users sign up for an API key on the People Data Labs website
2. They integrate the PDL APIs into their applications or workflows using provided SDKs or direct API calls
3. API requests are made to enrich, search, or clean data as needed
4. Results are returned in JSON format for easy integration
5. Users can make bulk requests or individual calls depending on their needs

Integrations:
Zapier, Salesforce, Bouncer, Databricks, Snowflake, Make (Integromat), various CRM and ATS systems through API integrations

Use of AI:
People Data Labs leverages machine learning for entity resolution and data matching, data cleaning and standardization, and inferring missing data points. While PDL primarily provides data rather than AI models, their data is often used to train and power AI and machine learning systems.

Target users:
- HR Technology companies
- Sales and Marketing platforms
- Investment firms
- Fraud prevention and identity verification services
- Data scientists and developers building data-driven applications

How to access:
People Data Labs provides RESTful APIs and SDKs for Python, JavaScript, Ruby, and Go. Users can access the platform through a web interface for account management and API key access.

Industries served:
Human Resources, Sales & Marketing, Financial Services, Technology, Cybersecurity, Market Research

Software availability:
PDL offers RESTful APIs, SDKs for multiple programming languages, and a web interface for account management and API key access. The platform is not open source and is a proprietary, commercial data provider.

  • Supported ecosystems
  • What does it do?
    Candidate Enrichment, Sales Lead Generation, Identity Verification, Market Research, Talent Sourcing
  • Who is it good for?
    Data Scientists, Investment Analysts, Fraud Prevention Specialists, HR Technology Companies, Sales And Marketing Professionals

PRICING

Visit site
Pricing model: Subscription
Free version: Yes
Starting monthly price: If billed monthly $98.00
Starting annual price: If billed yearly $78.33

Alternatives

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Cuetap creates automated sales battlecards and competitive intelligence for B2B sales teams.
Revenue intelligence platform optimizing sales processes with CRM integration and AI insights.
Automate lead research and qualification for sales teams using web data and AI analysis.
Databar.ai automates data collection, enrichment, and visualization for businesses via no-code tools.
Tactic automates data collection and analysis to enhance customer insights for sales teams.
Rollio AI transforms Salesforce into an intuitive assistant for efficient data entry and insights.
Oppwiser helps businesses find and connect with potential clients matching their ideal customer profiles.
Octoparse extracts structured data from websites without coding for analysts and researchers.
Rivl analyzes company websites to provide business intelligence and competitive insights.
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