Maverick

Maverick is an AI-powered video marketing platform that enables e-commerce stores to create personalized video experiences for their customers. By leveraging generative AI, Maverick can produce customized videos at scale to boost customer engagement, conversion rates, and lifetime value.

Key features:
- Record a single video that Maverick's AI personalizes for each customer by incorporating their names and other details
- Personalized videos can be used for various customer touchpoints, including post-purchase thank you messages, abandoned cart recovery, and welcome series
- High engagement metrics, such as a 44% SMS conversion rate and a 50% email click-through rate (CTR)
- ROI figures ranging from 13X to 75X, depending on the use case
- Integration with popular e-commerce platforms like Shopify and WooCommerce
- Compatible with email service providers (ESPs) such as Klaviyo and Omnisend

How it works:
1. Users record a single video message
2. Maverick's AI personalizes the video for each customer by adding their names and other personalized elements
3. The personalized videos are delivered through the user's existing email marketing platform or SMS service, hosted on branded personalized video pages
4. Minimal setup is required, with no engineering work needed to get started

Integrations:
- E-commerce platforms: Shopify, WooCommerce
- Email marketing platforms: Klaviyo, Omnisend

Use of AI:
Maverick utilizes generative AI to create personalized video content at scale, allowing a single recorded video to be customized for thousands of individual customers.

AI foundation model:
The specific AI foundation model or language model used by Maverick is not detailed on their website.

How to access:
Maverick is available as a web app and a Shopify app, catering to e-commerce businesses, marketers, and customer engagement teams.