Madgicx

Madgicx is a comprehensive ad optimization platform that enhances the performance of Meta (Facebook and Instagram) and Google ads using AI and automation technologies. It provides digital marketers with a suite of tools for tracking, automation, creative production, and performance visualization to maximize their return on ad spend (ROAS).

Key features:
- Tracking & Attribution: Offers accurate server-to-server tracking, enhanced conversions, multi-channel tracking system, and advanced attribution solutions for a cookieless future.
- Automation: Provides autonomous ad management across funnel stages and channels, AI-powered budget optimization, 24/7 budget protection, and custom automation rules for Facebook ads.
- Creative Production: Includes AI-driven creative analysis to identify top-performing ads, efficient briefing tool for quick creative design, AI Copywriter for generating ad copy, and continuous testing and optimization of creatives.
- Visualization & Reporting: Features customizable performance dashboards, cross-channel reporting (Facebook, Google, Shopify, etc.), One-Click Report for streamlined marketing analytics, and ready-to-use templates for performance reporting.
- Targeting & Audience Management: Offers Audience Studio for revealing profitable hidden opportunities, comprehensive audience creation tools, bid testing for optimal bidding strategies, and Geo & Demo Insights, Targeting Insights, and Auction Insights for granular performance analysis.

How it works:
1. Sign up for Madgicx and set up tracking and attribution.
2. Integrate your ad accounts from platforms like Facebook, Google, and Shopify.
3. Use AI and performance marketing best practices to automate ad management.
4. Set custom automation rules or use pre-set tactics for ad optimization.
5. Analyze existing creatives to determine what works best.
6. Use the briefing tool to get new creatives designed quickly.
7. Generate ad copy with AI and launch new ads.
8. Create custom dashboards to monitor ad performance.
9. Use insights and reporting tools to make data-driven decisions.
10. Continuously test and optimize ad campaigns.

Integrations:
Meta Ads (Facebook and Instagram), Google Ads, Google Analytics, Shopify, TikTok

Use of AI:
Madgicx leverages AI in several key areas. The AI Copywriter generates ad copy based on insights into what resonates with the audience. Creative Insights analyzes billions of data points to provide actionable insights for creative production. The platform uses AI to predict the next best move and optimize ad budgets autonomously.

AI foundation model:
The platform is built with AI at its core, integrating AI-driven features across its entire platform to enhance ad performance and management.

Target users:
- Digital marketing agencies
- E-commerce businesses
- In-house marketing teams
- Small to medium-sized businesses (SMBs)
- Enterprises looking to optimize their ad spend

How to access:
Madgicx is available as a web app and through an API.

Industry applications:
E-commerce, Retail, Marketing and Advertising, Media and Entertainment, Consumer Goods