Luru

Luru is an AI-powered Sales Development Representative (SDR) platform that automates and enhances outbound sales processes. This tool uses artificial intelligence and human oversight to help sales teams prospect, engage leads, and book more qualified meetings with potential customers.

Key features:

- AI-driven Prospecting: Finds relevant leads from various sources including LinkedIn, forums, and prospecting tools while ensuring alignment with the Ideal Customer Profile (ICP).
- Intent Capture and ICP Enrichment: Gathers insights from web, news, social media, and forums to identify key signals like cost-cutting initiatives or new decision-maker hires.
- Hyper-personalized Content Creation: Generates human-like, personalized emails that adapt to ICP language and brand voice.
- Multi-channel Outreach: Engages prospects via email and LinkedIn, determining the optimal channel for each prospect.
- Objection Handling and Meeting Scheduling: Learns from previous deals to identify common objections, adaptively handles objections to qualify leads, and automatically schedules meetings with qualified prospects.
- AI Model Customization: Tailors AI model to adopt brand voice and ICP language.
- Email Infrastructure Setup: Manages technical setup, deliverability, and open rates.
- Automated Campaign Management: Sets up and manages multi-touch, multi-channel campaigns.
- Self-learning Model: Continuously optimizes based on campaign performance and feedback.
- CRM Integration: Syncs with existing CRM systems to ensure lead capture.

How it works:

1. Users work closely with Luru to define their Ideal Customer Profile and integrate existing data.
2. Luru's AI crafts personalized content and outreach sequences based on the ICP. Users review and approve strategies before launch.
3. The AI SDR engine executes campaigns, handles responses, and schedules qualified meetings for Account Executives.
4. The system learns from interactions and optimizes for better results over time.
5. An account manager remains in the loop to prevent AI errors and ensure quality control.

Integrations:
CRM systems, LinkedIn, Email platforms

Use of AI:
Luru leverages artificial intelligence for content creation, lead research, and objection handling. The system uses generative AI to produce personalized communications and adapt to different scenarios in the sales process.

Target users:
- Sales Development Representatives (SDRs)
- Business Development Representatives (BDRs)
- Sales teams looking to scale outbound efforts
- Companies seeking to automate and enhance their lead generation process

How to access:
Luru appears to be primarily available as a web-based platform or service.