Lately

Lately is an AI-powered social marketing content platform that leverages neuroscience to help brands create and manage their social media presence effectively. The software transforms existing content into engaging, brand-aligned social media posts across multiple channels, ensuring consistency and improving audience engagement.

Key features:
- AI-Driven Content Creation: Utilizes existing content such as blogs, articles, and videos to generate engaging social media posts that align with brand voice and resonate with target audiences.
- Brand Voice Amplification: Learns and replicates the unique voice of a brand to maintain consistency across all social channels.
- Scalable Content Strategy: Adapts to organizations of various sizes, making high-quality social media marketing accessible to businesses at all levels.
- Engagement Boost: Creates content designed to turn passive observers into active participants, improving overall social media performance.
- Multilingual Support: Offers functionality in multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German.
- Social Media Analytics: Provides insights into post performance to help brands refine their strategies.
- Employee Advocacy: Enables employees to share brand content, expanding the brand's reach.
- Autogenerator Chrome Extension: Allows users to generate social media content directly from their browser.

How it works:
1. Users input diverse content such as blogs, articles, and videos into the platform.
2. Lately's AI analyzes the content, learns the brand's voice, and generates multiple channel-specific social media posts.
3. Users schedule posts in advance, with the platform adapting to audience preferences over time.
4. Performance tracking allows users to monitor post effectiveness through detailed analytics.

Integrations:
HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, UpContent

Use of AI:
Lately employs generative AI to create high-performing social media content. The AI is built on advanced language models that understand and replicate brand voices, ensuring consistent and engaging content across all posts.

AI foundation model:
The platform utilizes advanced language models designed to comprehend and replicate brand voices, maintaining consistency and engagement in all generated content.

Target users:
- Global Enterprises seeking to maintain a consistent brand voice across multiple markets
- Franchises needing localized content for multiple locations
- Small Businesses looking to enhance their social media presence with limited resources
- Social Media Agencies managing multiple clients' accounts
- Various industries including technology, professional services, financial services, media and entertainment, public agencies, consumer brands, education, and healthcare

How to access:
Lately is available as a web application and offers an API for integration with other systems. A Chrome extension is also provided for easy content generation.