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What does it do?

  • Competitive Intelligence
  • Market Research
  • Sales Enablement
  • Business Strategy
  • Competitor Analysis

How is it used?

  • 1. Set up tracking
  • 2. Review AI insights
  • 3. Analyze & add context
  • 4. Create content
  • 5. Distribute insights

Who is it good for?

  • Sales Enablement Specialists
  • Competitive Intelligence Professionals
  • Product Marketing Managers
  • B2B Sales Representatives
  • Executive Leadership Teams

What does it cost?

  • Pricing model : Unknown

Details & Features

  • Made By

    Klue
  • Released On

    2015-05-16

Klue is a competitive intelligence platform that empowers businesses to gather, analyze, and disseminate market and competitor insights throughout their organization. The software utilizes artificial intelligence to automate intelligence collection and assist companies in maintaining a competitive edge.

Key features:
- Automated Competitive Intelligence Gathering: Collects data from millions of sources, uses AI to surface relevant competitive intelligence, monitors website pages, provides keyword insights, tracks content, and monitors news.
- AI-Powered Analysis: Offers natural language question answering with Ask Klue, delivers personalized alerts based on learning user preferences, automatically tags and categorizes intel, and analyzes buyer perceptions through review insights.
- Competitive Content Creation: Enables creation of dynamic battlecards, competitor profiles, executive dashboards, and boards to centralize insights on competitors and topics.
- Distribution Capabilities: Integrates with existing tools, sends email digests, provides mobile access, and offers self-serve features for teams.
- Measurement and Reporting: Tracks content adoption, analyzes revenue impact, monitors win rates, and tracks competitive landscape.

How it works:
1. Set up competitor and keyword tracking
2. Review AI-curated intelligence in daily/weekly digests
3. Analyze insights and add context/commentary
4. Create competitive content like battlecards
5. Distribute insights to relevant teams
6. Measure adoption and impact on revenue/win rates

Integrations:
Salesforce, Slack, Microsoft Teams, Google Workspace, Highspot, Seismic, Showpad, Gong

Use of AI:
Klue employs generative AI throughout its platform for natural language processing in question answering, personalization of alerts and insights, automatic tagging and categorization of intelligence, and summarization of reviews and other content.

Target users:
- Competitive intelligence teams
- Product marketing teams
- Sales enablement teams
- Sales teams
- Executive leadership

How to access:
Klue is available as a web application, mobile app, and API for integrations.

Industries:
Klue is applicable to a wide range of industries, including technology, software, financial services, healthcare, manufacturing, and professional services. It is particularly useful for B2B companies in competitive markets.

Open Source Status:
Klue is not open source. It is a proprietary, commercial product.

  • Supported ecosystems
    Salesforce, Slack, Microsoft, Google, Highspot, Seismic, Showpad, Gong
  • What does it do?
    Competitive Intelligence, Market Research, Sales Enablement, Business Strategy, Competitor Analysis
  • Who is it good for?
    Sales Enablement Specialists, Competitive Intelligence Professionals, Product Marketing Managers, B2B Sales Representatives, Executive Leadership Teams

PRICING

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Pricing model: Unknown

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