Keyplay

Keyplay is a B2B software product that empowers sales and marketing teams to identify, prioritize, and track their ideal customer profiles (ICPs) and account signals. This AI-powered tool provides high-quality data and insights, enabling companies to focus on the most promising accounts and enhance their go-to-market (GTM) strategies.

Key features:

- AI-Powered Lookalike Scoring: Instantly replicates best accounts, generates similarity scores for every account in the CRM, and recommends new accounts similar to top customers.
- Custom ICP Scoring: Allows users to define their own ICP scoring without code, control parameters and signals used for scoring, and backtest and iterate with support from Keyplay's team.
- Account Enrichment: Enhances accounts with unique market signals, provides access to hundreds of pre-built signals or custom ones, and surfaces new accounts tailored for B2B SaaS markets.
- Modern Industry Categorization: Utilizes generative AI to deliver accurate industry categories, and enables scoring and filtering of accounts based on back-end technologies and other custom signals.
- Recruiting Activity Analysis: Prioritizes and segments accounts based on recruiting activity, and measures relative recruiting velocity for all accounts.
- Visual Clue Collection: Allows quick browsing of key pages in context to find visual clues, and enables collection and composition of clues without code.
- Custom Signal Creation: Offers the ability to request new signals within 7-10 days, which can be used to score and enrich every account.
- Firmographic Data: Provides accurate employee counts, locations, industries, founding dates, website traffic, social followers, and other growth indicators.
- Technology Identification: Identifies technologies used from company websites and uses tech signals to score and enrich accounts.

How it works:

1. Users define their ICP criteria using Keyplay's no-code interface, selecting from hundreds of pre-built signals or creating custom ones.
2. Keyplay scores accounts based on the defined ICP criteria and uses AI-powered lookalike scoring to identify new potential accounts.
3. Accounts are enriched with additional data points and signals, with continuous updates and refinement of account data.
4. Users prioritize accounts based on scoring and enrichment data, and track account signals and changes over time.

Integrations:

Salesforce, HubSpot CRM, CSV Exports, Custom Enrichment Fields (Add-on), Enrichment API

Use of AI:

Keyplay leverages generative AI models to deliver modern industry categories, generate lookalike scores for accounts, and create custom signals based on user-defined criteria.

Target users:

- B2B Sales Teams
- Marketing Teams
- Revenue Operations Teams

How to access:

Keyplay is available as a web application and through an API.