Hyros

HYROS is an AI-driven ad-tracking and attribution software designed for digital businesses. It provides accurate sales data and leverages artificial intelligence to optimize ad targeting and improve return on ad spend (ROAS).

Key features:
- Advanced Attribution: Tracks key metrics like leads, calls, sales, and returning customers, providing up to 50% more ad attribution accuracy compared to ad platforms alone. Uses "print tracking" for highly accurate ad tracking online.
- AI Ad Learning: Feeds superior tracking data to ad platform AIs (e.g., Facebook, Google) to improve ad targeting, proven to increase ad ROAS by at least 15-20%.
- Deep Data Analysis: Attributes the quality of calls or demos, showing which ads generate the highest quality interactions. Forecasts long-term revenue from each customer, including subscription data. Displays the full customer life cycle and cost for true profit analysis.
- Customizable Dashboards: Allows users to build custom dashboards with any metric imaginable, providing deep attribution data from any angle or model.
- Unified Traffic Source Management: Handles complex traffic situations by unifying all traffic sources, tracking customer interactions across multiple touchpoints over years.
- Integration and Workflow: Integrates with existing workflows via extensions and mobile apps, providing real-time data injection into native workflows for on-the-fly decision making.

How it works:
1. HYROS tracks sales, calls, emails, and leads across various platforms.
2. It integrates tracking data with ad platforms to improve targeting accuracy.
3. The software provides detailed analytics and reporting on ad performance, customer interactions, and revenue forecasting.
4. Users can customize dashboards and reports to fit their specific business needs.
5. Real-time data and insights allow for better ad targeting and budgeting decisions.

Integrations:
- Ad Platforms: Facebook, Google
- Sales and Marketing Tools: ClickFunnels, Kartra, Samcart
- Other Integrations: Custom integrations with various tools in the marketing funnel

Use of AI:
HYROS uses AI for ad learning, enhancing ad targeting and forecasting based on historical and new data. It improves ad profitability by feeding accurate data to ad platform AIs. The software also employs AI for predicting long-term revenue from customers, factoring in subscription data and historic buying patterns.

Availability:
HYROS is available as a web app, mobile app, and API.

Target users:
- Large digital businesses with significant ad spends
- Companies needing accurate and deep reporting for complex traffic and marketing operations
- Industries: E-commerce, SaaS, Info Education, Call Tracking, Marketing Agencies

How to access:
HYROS can be accessed through its web application, mobile app, or API, depending on the user's preference and integration needs.