Hootsuite

Hootsuite is a social media management platform that enables businesses and individuals to efficiently manage their social media presence across multiple networks from a single dashboard.

Key features:
- Content scheduling and publishing across multiple social networks
- Integration with Canva for creating visually appealing posts
- OwlyWriter AI for generating captions, post ideas, hashtags, and repurposing top-performing content
- Detailed analytics showing paid, organic, and web metrics side by side
- Social listening tools to monitor keywords, mentions, and hashtags
- Unified inbox for managing messages and comments from all social media accounts in one place
- Hootsuite Amplify for employee advocacy and content sharing

How it works:
Users interact with Hootsuite primarily through its web app, with mobile apps also available. The platform allows users to create content using Canva templates and OwlyWriter AI, schedule posts for optimal times, engage with their audience through the unified inbox, and analyze performance using advanced analytics to track campaigns and adjust strategies.

Integrations:
Hootsuite supports integrations with various social networks (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube), content creation tools like Canva, and analytics and CRM tools such as Google Analytics and Salesforce.

Use of AI:
Hootsuite leverages generative AI through its OwlyWriter AI, which is built on GPT technology. This AI model helps users generate content, captions, hashtags, and provides content ideas based on user inputs, delivering human-like responses seamlessly integrated into the Hootsuite dashboard.

AI foundation model:
OwlyWriter AI is built on GPT technology.

How to access:
Hootsuite is available as a web app, mobile app (iOS and Android), and offers API and SDK options for deeper integrations. It is ideal for social media managers, businesses of all sizes, and agencies managing multiple client accounts. Hootsuite offers various subscription plans based on user needs.