Highspot

Highspot is a comprehensive sales enablement platform that empowers sales teams and drives revenue growth. It provides organizations with tools to manage sales content, execute sales plays, engage buyers, onboard and train representatives, and coach sales teams to optimize performance.

Key features:

- Sales Content Management: Offers a centralized content repository with AI-powered recommendations, version control, content governance, and performance analytics.
- Sales Plays and Playbooks: Includes a customizable sales play builder, guided selling workflows, play performance tracking, and CRM system integration.
- Buyer Engagement: Provides digital sales rooms for personalized buyer experiences, content sharing and tracking, engagement analytics, and mobile-optimized content delivery.
- Sales Training and Onboarding: Features interactive training modules, microlearning capabilities, certification and assessment tools, and onboarding program management.
- Sales Coaching: Delivers AI-driven coaching recommendations, practice scenarios, role-playing, skills validation, feedback tools, and coaching activity tracking.
- Analytics and Insights: Offers content usage and effectiveness metrics, sales performance dashboards, revenue impact analysis, and AI-powered predictive analytics.

How it works:

1. Users log in to the Highspot platform
2. Access the content library to find relevant sales materials
3. Use AI-powered search and recommendations to locate needed content
4. Customize and share content with prospects through digital sales rooms
5. Track engagement and analyze content performance
6. Create and execute sales plays based on best practices
7. Participate in training modules and coaching sessions
8. Monitor individual and team performance through analytics dashboards

Integrations:

CRM systems (e.g., Salesforce, Microsoft Dynamics), marketing automation platforms (e.g., Marketo, HubSpot), content management systems (e.g., SharePoint, Box), communication tools (e.g., Slack, Microsoft Teams), learning management systems (e.g., Lessonly, WorkRamp), business intelligence tools (e.g., Tableau, Power BI)

Use of AI:

Highspot incorporates AI throughout its platform, including content recommendations using natural language processing, predictive analytics for sales performance, AI-driven coaching suggestions, and automated content tagging and organization.

AI foundation model:

While Highspot doesn't disclose its specific AI foundation model, it utilizes machine learning and natural language processing technologies to power its AI features.

Target users:

- Medium to large enterprises
- Sales and marketing teams
- Sales enablement professionals
- Sales managers and leaders

How to access:

Highspot is available as a web application, mobile app (iOS and Android), and API for custom integrations. It is offered as a commercial product and is not open-source.