Drift

Drift is an AI-powered buyer engagement platform that enhances online customer interactions for businesses. It uses advanced artificial intelligence to create personalized experiences for website visitors, facilitating meaningful conversations and fostering customer relationships. The platform employs generative AI to understand and respond to buyer inquiries in a human-like manner, providing round-the-clock support.

Key features:
- AI-Powered Chatbots: Conduct human-like conversations with website visitors 24/7, providing immediate responses and support.
- Intel & Audiences: Enable hyper-targeted website experiences by identifying and understanding visitor intent, delivering personalized content.
- Conversational Landing Pages (CLPs): Facilitate real-time conversations with visitors, making engagement more interactive and personalized.
- Drift Engage: Automatically identify visitors and engage them with custom playbooks tailored to their interests and behaviors, enhancing conversion rates.
- Bionic Chatbots: Use machine learning to build and refine playbooks automatically, optimizing conversations for each visitor.
- Meeting Scheduler & Real-Time Notifications: Enable 24/7 scheduling and send engagement alerts to sales representatives, ensuring no missed opportunities.
- Prospector & AI Engagement Score: Provide real-time intent insights on prospects, helping sales teams prioritize efforts effectively.
- Video Messaging: Allow for personalized sales conversations through video, adding a personal touch to digital interactions.

How it works:
1. Installation: Businesses embed Drift's code into their website, enabling AI features across the site.
2. Customization: Users customize chatbots, playbooks, and engagement strategies based on specific business needs and customer profiles.
3. Engagement: As visitors interact with the website, Drift's AI analyzes their behavior and intent, engaging them with personalized conversations and content.
4. Conversion: Through real-time interactions and tailored experiences, visitors are guided down the sales funnel, increasing conversion likelihood.

Integrations:
Drift supports integrations with various platforms and services to enhance functionality and streamline workflows. Typical integrations may include CRM systems, email marketing tools, analytics platforms, and social media channels.

Use of AI:
Drift's core functionalities are built on generative artificial intelligence, enabling the platform to understand and respond to user inquiries conversationally. This AI foundation allows Drift to simulate human-like interactions, making the engagement process more natural and effective.

AI foundation model:
The platform likely utilizes a form of a large language model (LLM) to power its chatbots and engagement tools.

Target users:
- Businesses of all sizes looking to enhance online customer engagement
- Sales and marketing teams aiming to increase productivity and conversion rates
- Companies seeking personalized, AI-driven interactions with customers

How to access:
Drift is available as a web application, accessible from any device with internet connectivity.