Drift

Drift is an AI-powered buyer engagement platform that enhances the way businesses interact with their customers online. By leveraging artificial intelligence, Drift creates personalized experiences for website visitors, facilitating meaningful conversations and fostering customer relationships.

Key features:
- AI-powered chatbots capable of conducting human-like conversations with website visitors 24/7
- Intel & Audiences feature allows for targeted website experiences by identifying visitor intent and delivering personalized content
- Conversational Landing Pages (CLPs) facilitate real-time conversations with visitors
- Drift Engage automatically identifies visitors and engages them with custom playbooks tailored to their interests and behaviors
- Bionic Chatbots use machine learning to build and refine playbooks automatically for optimized conversations
- Meeting Scheduler & Real-Time Notifications enable 24/7 scheduling and send engagement alerts to sales reps
- Prospector & AI Engagement Score provides real-time intent insights on prospects to help prioritize sales efforts
- Video Messaging allows for personalized sales conversations through video

How it works:
1. Businesses embed Drift's code into their website
2. Users customize chatbots, playbooks, and engagement strategies based on their business needs and customer profiles
3. As visitors interact with the website, Drift's AI analyzes their behavior and intent, engaging them with personalized conversations and content
4. Through real-time interactions and tailored experiences, visitors are guided down the sales funnel to increase conversion

Integrations:
Drift supports integrations with various platforms to enhance functionality and streamline workflows, such as CRM systems, email marketing tools, analytics platforms, and social media channels.

Use of AI:
Drift's core functionalities are built on generative artificial intelligence, enabling the platform to understand and respond to user inquiries in a conversational manner. This allows Drift to simulate human-like interactions.

AI foundation model:
The specific AI model or technology used is not provided.

How to access:
Drift is available as a web application, accessible from any internet-connected device. It is designed for businesses of all sizes looking to enhance online customer engagement and sales processes.