Dreamwell

Dreamwell is an AI-powered platform that optimizes influencer marketing campaigns for brands. It automates the process of finding and managing influencers, ensuring profitable collaborations through advanced pricing models and performance tracking.

Key features:
- Automated Influencer Prospecting: Uses AI to find the most suitable influencers based on the brand's website and employs a scoring system to identify the most profitable prospects.
- Influencer Pricing Formulas: Provides AI-driven insights into optimal pricing for influencer ad slots and compares quoted prices with recommended prices to find arbitrage opportunities.
- Brand Deal CRM Automation: Automates key processes such as influencer outreach, negotiations, and ad script writing, streamlining the management of influencer campaigns.
- Conversion Tracking Pixel: Tracks influencer performance, campaign reach, and conversion rates, offering easy-to-read analytics to understand the effectiveness of campaigns.
- Dynamic Landing Pages: Automatically swaps landing page content to better target specific audiences and personalizes experiences based on visitor behavior, interests, and traffic sources.

How it works:
1. The platform scans the brand's website to identify and score potential influencers.
2. AI models recommend optimal pricing for influencer collaborations.
3. The system automates outreach, negotiations, and script writing for influencer campaigns.
4. A tracking pixel monitors and analyzes influencer performance and campaign conversions.
5. Landing page content adjusts dynamically to improve audience targeting and conversion rates.

Integrations:
Dreamwell supports integrations with various marketing and analytics tools.

Use of AI:
Dreamwell uses generative AI to automate influencer discovery and scoring, provide pricing recommendations, identify arbitrage opportunities, generate personalized ad scripts, and create dynamic landing page content.

AI foundation model:
The platform likely uses advanced language models similar to GPT-3.5 for its functionalities, although the specific foundation model is not explicitly mentioned.

Target users:
- Marketing Teams
- Brand Managers
- Influencer Marketing Agencies

How to access:
Dreamwell is available as a web app via subscription with different pricing tiers.

Industries:
- Fashion
- Beauty
- Technology
- Lifestyle
- Consumer Goods

Example Use Case:
A fashion brand uses Dreamwell to identify influencers who align with their brand aesthetics. The platform automatically finds suitable influencers, negotiates pricing based on AI recommendations, and tracks the performance of each campaign through a tracking pixel. The brand can then adjust its landing pages dynamically to better engage visitors coming from influencer promotions.