Demandbase

Demandbase is a comprehensive B2B account-based marketing (ABM) and sales platform that helps businesses identify, engage, and close deals with high-value accounts. The platform utilizes artificial intelligence to provide in-depth account intelligence and coordinate marketing and sales activities, enabling companies to optimize their go-to-market strategies and improve conversion rates.

Key features:
- Account-Based Marketing (ABM) and Account-Based Experience (ABX): Target and engage high-value accounts with personalized marketing strategies.
- Sales Intelligence: Equip sales teams with insights on target accounts to improve engagement and conversion rates.
- Buying Intent: Identify accounts showing purchase intent signals to prioritize outreach.
- Predictive Analytics: Use AI to predict which accounts are most likely to convert and generate revenue.
- Advertising: Run targeted B2B advertising campaigns to reach the right accounts at the right time.
- Personalization: Deliver personalized content and experiences to target accounts based on their behavior and preferences.
- Orchestration: Coordinate marketing and sales activities to ensure a seamless customer journey.
- Analytics: Measure and analyze the performance of marketing and sales efforts to optimize strategies.
- Account Intelligence: Combine first-party data with Demandbase's data and AI to gain deep insights into target accounts.

How it works:
1. Users integrate their CRM and other data sources with Demandbase to consolidate account information.
2. The platform uses AI to identify high-value accounts based on firmographics, technographics, and intent data.
3. Users create and manage marketing and sales campaigns targeting identified accounts.
4. Deliver personalized content and ads to target accounts based on their behavior and preferences.
5. Measure campaign performance and optimize strategies based on insights provided by the platform.

Integrations:
- CRM Systems: Salesforce, HubSpot
- Marketing Automation: Marketo, Eloqua
- Advertising Platforms: LinkedIn, Google Ads
- Data Providers: ZoomInfo, Bombora

Use of AI:
Demandbase leverages AI to analyze data and generate insights. The platform uses machine learning algorithms to predict buying intent, identify high-value accounts, and personalize marketing efforts.

AI foundation model:
Demandbase utilizes proprietary AI models to analyze data and generate insights.

Target users:
- B2B Marketing Teams looking to implement account-based marketing strategies
- Sales Teams needing insights to engage and convert high-value accounts
- Customer Success Teams aiming to retain and expand existing customer relationships

How to access:
Demandbase is primarily accessed through a web application, which serves as the main interface for users to interact with the platform. The company also offers an API that allows integration with other tools and systems to extend the platform's capabilities.

Applicable Industries:
- Business Services
- Enterprise
- Financial Services
- Manufacturing
- Technology