crayon

Crayon is a comprehensive competitive intelligence platform that leverages artificial intelligence to help businesses monitor competitors, analyze market trends, and empower sales teams to win more deals. The software automates the collection and analysis of competitive data, providing users with actionable insights to inform strategic decision-making.

Key features:
- Automated Tracking: Continuously monitors competitors' activities across various channels.
- AI News Summarization: Summarizes competitor news articles into key takeaways.
- AI Importance Scoring: Ranks insights by importance to prioritize high-impact information.
- Battlecards: Provides templates and tools to create and update competitive battlecards.
- Market Trends Analysis: Analyzes market trends and competitor moves to predict future actions.
- Win/Loss Analysis: Offers templates and tools to analyze the reasons behind sales wins and losses.
- Intel in Your Inbox: Delivers high-priority insights directly to users' inboxes.
- Integration with Communication Tools: Integrates with Slack and Microsoft Teams to share updates.
- Self-Service for Sales Teams: Reduces ad-hoc requests by enabling sales reps to access intel independently.
- Impact Metrics: Measures the impact of competitive intelligence on sales performance.
- Usage Analytics: Tracks the adoption and usage of battlecards and other CI tools.

How it works:
1. Users set up their competitive landscape by identifying key competitors and market segments.
2. Crayon's AI continuously monitors various sources for competitor activities and market changes.
3. The platform uses AI to summarize and score the importance of insights, which are then delivered to users.
4. Users create and update battlecards and other sales enablement materials based on the insights.
5. Crayon provides analytics to measure the effectiveness of the competitive intelligence efforts.

Integrations:
Slack, Microsoft Teams, Salesforce, HubSpot, Marketo

Use of AI:
Crayon employs AI for news summarization, distilling complex articles into concise takeaways. It also uses machine learning models to rank insights by their potential impact.

AI foundation model:
The platform is likely built on advanced NLP models such as GPT-3 or similar large language models.

Target users:
- Competitive intelligence analysts
- Product marketers
- Sales enablement teams

How to access:
Crayon is available as a web application and API. It is suitable for B2B software, technology, finance, healthcare, and any industry where competitive intelligence is crucial.

Customer testimonials:
Spencer Hong, Senior CI Analyst at Alteryx, praises Crayon for scaling competitive intelligence efforts to support thousands of go-to-market colleagues. Kathy Thomson, Manager of Market Intelligence at Cognism, highlights Crayon's ability to make competitive intelligence easy for sales reps to consume. Nathan Teplow, Director of CI at Salsify, notes that Crayon helps read between the lines of competitors' actions and quickly implement insights into sales enablement.