Made By
ClearbitReleased On
Clearbit is an AI-powered B2B data provider that enhances business operations by enriching records, scoring and routing leads, and revealing buying intent from website visitors. This tool leverages advanced AI technology to convert unstructured data into precise, standardized datasets, making it a powerful asset for B2B teams looking to optimize their sales and marketing efforts.
Key features:
- Data Enrichment: Enhances records for leads, contacts, and accounts with global coverage, incorporating multiple data sources for optimal accuracy and coverage.
- Lead Scoring and Routing: Provides real-time lead scoring to identify high-fit leads, routes leads based on granular industry categorization, understands corporate hierarchies for appropriate representative assignment, and normalizes roles and seniorities to map systems to the Ideal Customer Profile (ICP).
- Buying Intent Identification: Transforms anonymous website traffic into buying intent signals using IP intelligence data, and offers a visitor dashboard highlighting companies matching the ICP for focused outbound efforts.
- Form Shortening: Reduces form fields by enriching data with just an email address, and employs Dynamic Form Shortening to ensure 100% data coverage by showing necessary fields only when enrichment values are unavailable.
How it works:
1. Clearbit gathers public data from the web and proprietary sources.
2. The system utilizes large language models to convert unstructured information into standardized datasets.
3. Users add a JavaScript snippet to their website to start tracking visitors in real-time.
4. Users access a dashboard to view enriched records, lead scores, and buying intent signals.
Integrations:
HubSpot, Salesforce, Marketo, Slack
Use of AI:
Clearbit leverages generative AI and large language models to process and standardize data. These models help in converting vast amounts of unstructured data into actionable insights, enabling features like real-time lead scoring and buying intent identification.
AI foundation model:
The system utilizes large language models to convert unstructured information into standardized datasets, enhancing data accuracy and providing real-time insights.
Target users:
- B2B sales teams
- Marketing teams
- Customer success teams
How to access:
Clearbit is available as a web app and API, designed to support the needs of modern B2B teams across various industries such as technology, finance, and healthcare.
Pricing model: Unknown |
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