Bitmoji

Bitmoji is a mobile application that enables users to create and customize personalized cartoon avatars resembling themselves. These digital representations, known as "emojis," can be utilized across various messaging apps, social media platforms, and other digital communication channels.

Key features:
- Avatar Creation: Users can design a cartoon image that closely resembles their appearance.
- Extensive Sticker Library: Access to a wide range of stickers expressing different emotions, reactions, and sentiments.
- Cross-Platform Compatibility: Bitmoji can be used on Facebook, iMessage, Gboard, and to some extent, Slack. It is also compatible with Chrome and can be used in Gmail.
- Detailed Customization: Users can select skin shade, hairstyle, hair color, facial features, and other attributes to create a unique avatar.
- Outfit and Background Options: Ability to customize avatars with various outfits and backgrounds.
- Snapchat Integration: Users can link their Bitmoji to Snapchat to unlock additional features.
- Friendmoji: Creation of avatars for friends to use in chats.
- 3D Bitmoji World Lenses: Immersive 3D lens experiences for users.
- Bitmoji Geofilters: Location-specific stickers for photos and videos.

How it works:
1. Download the Bitmoji app
2. Create a personalized avatar by selecting various features
3. Customize the avatar with outfits and backgrounds
4. Link the Bitmoji account to other platforms or apps
5. Use the created Bitmoji in supported digital communication channels

Integrations:
iMessage, Gboard, Android, Chrome

Use of AI:
Snapchat utilizes generative AI to enhance user interaction and personalization within its platform, particularly through the creation of Bitmoji avatars and pets. This technology allows users to generate digital versions of themselves or their pets, which can be customized and used across various features within the app.

AI foundation model:
The AI Bitmoji Pets feature enables users to create either realistic or imaginary pet avatars by uploading photos of their pets or selecting from pre-generated images. These AI-generated pets can accompany users' avatars on the Snap Map. Snapchat's generative AI capabilities also extend to other creative tools such as the "Dreams" feature, which uses AI to transform photos into artistic interpretations, and the "My AI" chatbot for interactive communication experiences.

Target users:
- Social media enthusiasts
- Digital communication users
- Individuals seeking personalized digital expression

How to access:
Bitmoji can be downloaded as a standalone mobile application or accessed through integrated platforms such as Snapchat.

Company background:
Bitmoji was originally created by Bitstrips, a Toronto-based company founded in 2007. In 2016, Snapchat acquired Bitstrips and integrated Bitmoji into its platform, allowing users to use their Bitmoji avatars in Snapchat and other Snap Inc. apps.