aiSight.ai

AiSight.ai is an AI-powered data analytics platform designed for FMCG companies to optimize their sales, marketing, and distribution strategies. The platform combines retail audit data, consumer panel data, and secondary sales data to provide granular and actionable insights, identifying key factors impacting market share performance at various levels including individual stores, distributors, routes, channels, brands, and SKUs.

Key features:
- Revenue Growth Management (RGM) Platform: Offers precision selling recommendations, white space identification, route performance analysis, out-of-stock detection, daily alerts, and optimized product assortment suggestions.
- Route to Market (RTM) Platform: Provides population density mapping around retail locations, socioeconomic classification of areas, Soundex analysis for name matching, real-time results, performance tracking, and territory mapping.
- AI-Powered Analytics: Processes billions of data points for granular insights, automates analytics to save manual analysis time, delivers real-time alerts for sales and marketing teams, and offers predictive analytics for market share trend forecasting.
- Data Collection: Features AI-assisted survey design and execution, a mobile app for field teams to collect data, and geo-tagging of retail locations.
- Visualization and Reporting: Includes interactive dashboards, custom KPI setup and monitoring, and performance evaluation of field teams.

How it works:
1. Users integrate their sales, marketing, trade, and pricing data into the AiSight platform.
2. The system processes this data using AI algorithms to identify key factors impacting market share.
3. Users access insights through web-based dashboards and receive real-time alerts.
4. Field teams use the mobile app to conduct surveys and collect additional data.
5. The platform provides actionable recommendations for optimizing distribution, product assortment, and marketing strategies.

Integrations:
Laboratory Information Systems (LIS), Electronic Medical Records (EMR) systems, Custom APIs for proprietary systems

Use of AI:
AiSight leverages machine learning and predictive analytics to process large datasets and generate insights. The platform uses AI for image analysis of satellite imagery, predictive modeling of market trends, natural language processing for survey design, and automated quality checks and data validation.

Software Availability:
AiSight is primarily available as a SaaS (Software-as-a-Service) web application and a mobile app for field data collection.

Target users:
- FMCG companies
- Sales and marketing teams
- Field sales representatives
- Market researchers
- Consumer goods manufacturers

Applicable Industries:
- Fast-moving consumer goods (FMCG)
- Retail
- Consumer packaged goods (CPG)
- Food and beverage
- Personal care and cosmetics
- Home care products
- Tobacco