Adobe Firefly

Adobe Firefly is a generative AI tool designed to enhance creativity and streamline content creation processes. It provides users with the ability to generate and edit various media types, including images, videos, and 3D content, using text-based prompts and advanced AI algorithms.

Key features:
- Text-to-Image Generation: Create images from textual descriptions with the option to guide style and structure using reference images.
- Generative Fill and Expand: Add, remove, or expand objects within images, seamlessly filling areas with matching content.
- Text to Vector Graphic: Generate customizable, scalable vector graphics from simple descriptions.
- Generative Match: Produce images based on the look and feel of existing images, maintaining consistent style.
- Photo Settings Adjustment: Modify generated photo settings, similar to camera lens controls, for depth of field and composition adjustments.
- Prompt Guidance: Expand or rephrase prompts to improve output results.
- Generative Credits System: Track and manage usage of AI-generated content.
- Multilingual Support: Generate images using text prompts in over 100 languages.
- Creative Cloud Integration: Save creations directly to Adobe Creative Cloud Libraries for easy access across Adobe applications.

How it works:
1. Users access the Adobe Firefly web app interface.
2. They input text prompts or descriptions for their desired output.
3. Adobe's proprietary AI models process the input.
4. The AI generates visually accurate and contextually relevant images or designs.
5. Users can refine outputs using additional details or negative prompts.

Integrations:
Adobe Photoshop, Adobe Illustrator, Adobe Express, Adobe Creative Cloud

Use of AI:
Adobe Firefly utilizes advanced AI models trained on a vast dataset, including Adobe Stock images. These models are designed to understand and interpret complex text prompts, generating visually accurate and contextually relevant content across various media types.

AI foundation model:
Adobe Firefly is built on Adobe's proprietary AI models, which are part of the broader Adobe Sensei AI framework. These models are specifically tailored to understand artistic and design elements, making them uniquely suited for creative applications.

Target users:
- Professional designers and artists
- Marketing professionals
- Social media content creators
- Individuals with minimal graphic design experience

How to access:
Adobe Firefly is available as a web app and is integrated into various Adobe applications, including Photoshop, Illustrator, and Adobe Express. It is a proprietary offering from Adobe, accessible through the Adobe Creative Cloud suite.