6Sense

6sense is an AI-powered marketing platform that helps businesses identify and engage potential buyers by uncovering hidden demand. The software uses advanced analytics and machine learning to provide insights into buyer intent signals, enabling marketing teams to create more targeted and effective campaigns.

Key features:
- Dark Funnel™ Illumination: Identifies unseen buyer intent signals to spot potential buyers and accounts that were previously unnoticed.
- Revenue AI™ for Marketing: Provides AI-driven insights and recommended actions to generate high-quality pipeline and improve marketing ROI.
- Data-Driven Account Targeting: Analyzes first-party data to offer AI predictions on the best accounts to target, facilitating scalable marketing campaigns.
- Anonymous Buyer Behavior Analysis: Helps understand the concerns and solution preferences of potential buyers who do not fill out website forms.

How it works:
1. Utilizes AI and machine learning models to analyze buyer intent and account readiness.
2. Identifies companies that are ready to buy or need further nurturing.
3. Enables execution of targeted marketing campaigns with precise timing and messaging.
4. Engages key buyers within in-market accounts.

Use of AI:
6sense employs AI through its Revenue AI™ for Marketing system. This AI-driven approach generates insights and predictions to guide marketing strategies and improve campaign effectiveness.

AI foundation model:
The platform uses advanced learning models to power its AI capabilities, though the specific AI foundation model is not explicitly mentioned.

Target users:
- B2B marketing teams
- Organizations seeking to enhance marketing efforts with AI-driven insights
- Companies struggling to identify and engage potential buyers through traditional means

How to access:
6sense is available as a web application, providing a comprehensive interface for marketing teams to access its features and insights.