Super Bowl viewers have a chance to win $1 million by engaging with Perplexity AI’s search engine during the game on February 9, 2024.
Contest Overview: Perplexity AI has launched a Million Dollar Question sweepstakes that combines artificial intelligence technology with America’s biggest sporting event.
- Users must download the Perplexity app (available on iOS and Android) and create an account to participate
- Entry period begins at 3 p.m. PT/ 6 p.m. ET, 30 minutes before kickoff
- The winner will be announced within three hours after the game ends
Entry Requirements and Limitations: The contest structure allows multiple ways to accumulate entries, with specific caps and conditions.
- Participants receive one entry for downloading the app, creating an account, and entering the sweepstakes
- Each app referral earns an additional entry (maximum of 20 entries)
- Users can earn five extra entries by asking five questions during the game
- Total entries are limited to 26 per person
- Contest is restricted to US residents and citizens aged 18 or older
How the Contest Works: Perplexity functions as an AI-powered search engine where users can ask any type of question.
- Questions can be about any topic, not just the Super Bowl
- Referred users must download the app, sign up, and ask at least one question during the game for the referral to count
- Users can track their entry count within the app
- Interested participants can pre-register by providing their phone number for a Super Sunday notification
Marketing Context: This promotion represents a significant push by AI companies into mainstream advertising during high-profile events.
- The campaign follows other tech companies’ Super Bowl advertising efforts, such as Temu and Microsoft Copilot from the previous year
- This approach demonstrates how AI companies are increasingly targeting mainstream consumers through major sporting events
Strategic Implications: The contest represents an innovative approach to user acquisition in the competitive AI search market.
- The promotion cleverly combines viral marketing through referrals with direct user engagement
- The timing during the Super Bowl maximizes exposure and potential adoption of AI search technology
- The significant prize money suggests aggressive user acquisition strategies by emerging AI companies
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