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Google unveils AI-powered Chrome features to enhance browsing and search experiences.

Conversational history search: Chrome’s new feature leverages Google’s AI to help users find previously visited web pages using natural language queries:

  • Users can ask questions like “What was that ice cream shop I looked at last week?” and Chrome will present relevant pages from their browsing history.
  • The feature is easily accessible through the history tab and requires no additional setup, but can be turned off in settings if desired.
  • Incognito mode browsing data will not be included in the search results, maintaining user privacy.

Tab compare for easy product comparison: This feature, previously seen in Chrome Canary, creates an AI-generated overview of products across open tabs:

  • By consolidating product information from multiple tabs into one place, Tab compare simplifies the process of comparing different items.
  • This feature aims to streamline online shopping and research experiences for users who often have multiple tabs open while browsing products.

Google Lens integration in Chrome desktop: The Circle to Search functionality, which allows users to quickly get more information about selected objects, is now available on desktop:

  • Users can highlight objects on their screen to access additional information, similar to the mobile version of the feature.
  • This integration brings the power of Google Lens to the desktop browsing experience, making it easier for users to learn more about the content they encounter.

Rollout timeline: Google has provided details on when users can expect to see these new features in their Chrome browsers:

  • The conversational history search feature will be available in the US in the coming weeks.
  • Tab compare will roll out in the next few weeks.
  • Google Lens in Chrome desktop will be accessible in the next few days.

Enhancing the browsing experience: These new AI-powered features demonstrate Google’s commitment to improving the user experience in Chrome:

  • By leveraging conversational AI and computer vision technologies, Google is making it easier for users to find and compare information while browsing.
  • The integration of these features into the Chrome browser shows how AI can be applied to streamline everyday tasks and make online experiences more efficient and intuitive.
  • As AI continues to advance, we can expect to see more innovative features that enhance the way we interact with the web and access information.
You can now ask Chrome to help find that website you forgot about

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