X’s Grok AI chatbot is now available to everyone — here’s how to try it

X has made its Grok chatbot partially available to non-subscribers, marking a significant shift in its AI accessibility strategy.

Key Development: X has launched a free tier for its Grok AI chatbot, previously exclusive to X Premium subscribers, allowing limited access to the general public.

• The free version utilizes the same Grok-2 AI model as the Premium version
• Users can access Grok’s image generation capabilities and its distinctive “Fun Mode” feature
• “Fun Mode” is designed to produce more provocative and witty responses compared to standard interactions

Usage Limitations: X has implemented specific restrictions on the free tier to maintain a balance between accessibility and premium value.

• Free users are limited to 10 messages every two hours
• Image generation is capped at three images per day
• Full access still requires an X Premium subscription priced at $7 monthly

Strategic Context: The move represents X’s effort to compete in the increasingly crowded AI chatbot market while maintaining revenue streams.

• The limited free access could help X compete more effectively with established players like ChatGPT, Claude, and Gemini
• This release aligns with xAI’s broader expansion plans, including an upcoming mobile app launch
• The timing coincides with OpenAI’s “12 Days of OpenAI” campaign, suggesting a strategic bid for market attention

Technical Considerations: The integration of Flux AI for image generation has raised some legal and ethical concerns.

• Flux AI’s image generation system has faced scrutiny over its handling of copyright and trademark rules
• Legal professionals have issued notices regarding AI-generated images of trademarked characters
• These concerns highlight the ongoing challenges in balancing AI capabilities with intellectual property rights

Market Implications: While this move demonstrates X’s commitment to expanding its AI offerings, the success of this strategy remains uncertain given the robust competition and existing market leaders in the AI chatbot space.