Will.i.am and LG partner on new AI audio line at CES

LG has partnered with musician and tech entrepreneur will.i.am to launch a new AI-enabled audio product line called “xboom by will.i.am” at CES 2025.

Product Launch Details: LG unveiled its new audio brand during its CES press conference, featuring Bluetooth speakers and wireless earbuds developed in collaboration with will.i.am, who serves as the brand’s “experiential architect.”

• The product line includes smart Bluetooth speakers with AI-powered sound optimization
• Speakers automatically adjust audio settings based on content analysis to enhance melody, rhythm, and voice
• Products feature AI-enabled multicolored lighting that syncs with music for ambient effects
• AI calibration technology allows speakers to optimize sound based on their surroundings

Technical Innovations: The xboom line incorporates several AI-driven features that aim to transform traditional audio experiences into interactive engagements.

• All products integrate with RAiDiO.FYI, will.i.am’s AI-driven interactive radio platform
• Speakers utilize AI analysis to create what LG describes as a “more balanced audio profile with warmer tones”
• The system can automatically adjust sound profiles for both indoor and outdoor environments

Strategic Partnership: The collaboration represents LG’s broader initiative to incorporate AI capabilities across its product ecosystem.

• LG is expanding AI integration throughout its home, car, and office devices
• Will.i.am’s involvement aims to position xboom as a “culture-forward” brand
• The partnership leverages will.i.am’s expertise as both a musician and tech entrepreneur

Market Context: This launch aligns with broader industry trends toward AI-enhanced consumer electronics.

• The collaboration comes as will.i.am prepares for his Black Eyed Peas “3008” Las Vegas Residency at Planet Hollywood
• Will.i.am is scheduled to discuss industry developments in a keynote conversation at the Variety Entertainment Summit at CES

Looking Forward: While the integration of AI into audio devices isn’t entirely new, LG’s partnership with will.i.am represents a notable shift toward positioning AI-enabled speakers as lifestyle products rather than purely technical innovations, potentially setting new expectations for how consumers interact with their audio devices.