Vivrelle has launched “Ella AI,” an artificial intelligence stylist for its luxury accessories membership platform, developed in partnership with fashion retailers REVOLVE and FWRD. The AI tool creates a unified shopping experience by combining borrowing, resale, and traditional retail on a single platform, allowing customers to get outfit recommendations for specific occasions and purchase items seamlessly.
How it works: Ella AI provides personalized styling recommendations based on specific occasions and requirements, then enables direct purchasing.
- Users can request outfits for particular events, such as “outfits for a girls’ night in Miami,” and the AI refines suggestions based on additional details like weather conditions.
- The platform integrates borrowing, styling, and shopping into what Vivrelle calls a “seamless 360 experience and checkout.”
- Customers can order selected items directly through the AI interface after receiving recommendations.
The big picture: Vivrelle’s AI stylist reflects the broader transformation happening across fashion retail, where artificial intelligence is making shopping more intuitive and personalized.
- Companies are increasingly using AI for occasion-based searches, virtual try-ons, and outfit coordination to enhance the customer experience.
- Google introduced Vision Match in March, allowing users to describe garments and receive matching product suggestions.
- Aesthetic, a fashion technology company, launched an AI clothing recognition tool in December that can identify specific garments with 90% accuracy across major fashion brands.
Why this matters: The launch positions Vivrelle to leverage AI technology as part of its broader expansion strategy following significant funding.
- The company raised $62 million in Series C funding in June, specifically to integrate emerging technologies including AI into its luxury membership experience.
- “This investment represents an exciting new chapter — enabling us to scale operations, deepen our inventory and leverage emerging technologies, including AI, as we build a truly 360-degree luxury membership experience,” said Vivrelle founder and CEO Blake Geffen.
What they’re saying: Vivrelle promoted the new feature through social media, emphasizing the comprehensive nature of the experience.
- “Borrow, style and shop in one seamless 360 experience and checkout,” the company said in its Instagram announcement.
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