Since 2024, the University of Plymouth has been integrating AI education into its business and marketing curriculum to prepare students for an increasingly AI-driven workplace. Students are learning to leverage generative AI tools for tasks like content creation and business automation, marking a shift in how universities approach technological literacy in business education.
Core curriculum focus: The university’s Business and Marketing program now includes dedicated lessons on using generative AI software for automated content creation and business tasks.
- Students learn to create podcasts and social media content using AI-powered tools
- The coursework emphasizes proper prompt engineering techniques to generate text, images, sound, and video
- Training focuses on using AI as a supplementary tool rather than a replacement for human creativity
Educational approach: Lecturer Dr. Ben Siu emphasizes teaching AI as a tool for efficiency and business innovation while maintaining human oversight.
- Students learn how AI can streamline traditional business processes that typically require multiple employees
- The curriculum balances automation of routine tasks with developing creative thinking skills
- Instructors emphasize using AI to augment rather than replace human decision-making and creativity
Student perspectives: Initial skepticism among students has given way to enthusiasm about AI’s potential to enhance their career prospects.
- Student Hannah Kelk acknowledged overcoming earlier fears about AI limiting job opportunities through education
- Katie Lee highlighted the advantage of learning AI in an academic environment rather than having to adapt to it later in a corporate setting
- Students report feeling better prepared for future workplace challenges where AI literacy will be increasingly important
Practical applications: The program focuses on real-world business applications of AI technology.
- Students learn to automate routine business tasks to focus more on creative work
- The curriculum includes hands-on experience with AI tools for content generation and business automation
- Training emphasizes using AI to increase workplace efficiency and productivity
Looking ahead: As AI continues to reshape business practices, early exposure to these technologies in academic settings may become increasingly crucial for career preparation. The success of this program could serve as a model for other universities looking to integrate AI education into their business curricula, though questions remain about how quickly the technology and required skills will evolve.
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