Tom Brady is joining forces with Aescape, the world’s first robotic massage technology company, in what sources describe as a merger that will make him Chief Innovation Officer. The partnership aims to expand Aescape’s reach from luxury hotels and gyms into professional sports facilities and potentially the 2028 Los Angeles Olympics, while democratizing access to high-quality massage therapy through AI-powered robotics.
What you should know: Brady will share his longevity and recovery protocols with Aescape while his business partner Alex Spiro, a prominent attorney who has represented Jay-Z and Elon Musk, joins as a strategic advisor in exchange for equity.
• The robotic massage system uses sensors to create a 3D body model and remembers user preferences between sessions.
• Sessions start at $60 for 30 minutes, which the company says is comparable to an hour-long human massage due to consistent firm pressure.
• Aescape currently operates in Four Seasons, Ritz-Carlton, and Equinox locations with plans to expand into sports facilities.
How it works: The massage is performed entirely by robotic arms without human intervention, guided by advanced sensors and AI technology.
• “The sensors create a 3D model of your body that’s going to really personalize the massage … and between each visit, it’s going to remember you and know the things you like,” explained Aescape founder and CEO Eric Litman.
• Users can adjust pressure, music, and focus areas through a touchscreen during the session.
• The technology officially debuted last year and has already delivered more than 25,000 massages across 100 locations.
What they’re saying: Brady sees this as a natural extension of his wellness philosophy that helped him play 23 NFL seasons.
• “Since early in my career, I’ve been fortunate to work with Alex Guerrero, the best body coach in the world. What we’ve built together helped me play 23 seasons in the NFL. Now, together with Aescape, we’re making that same elite level of treatment accessible to everyone,” Brady said.
• “This is the greatest democratization of massage and there is no competitor in the space,” explained Spiro.
The big picture: This partnership comes amid growing cultural interest in longevity and biohacking, with massage therapy gaining recognition as a key wellness component.
• Spiro envisions prices dropping from $60 to $30 or lower within the next decade as the technology scales.
• “We’re adapting Tom’s longevity-focused protocols to the Aescape system and building on them in ways that can only be done through robotics and AI,” Litman added.
• The company positions itself as “Uber for back rubs,” offering an easy-to-book and affordable massage experience.
Recent Stories
DOE fusion roadmap targets 2030s commercial deployment as AI drives $9B investment
The Department of Energy has released a new roadmap targeting commercial-scale fusion power deployment by the mid-2030s, though the plan lacks specific funding commitments and relies on scientific breakthroughs that have eluded researchers for decades. The strategy emphasizes public-private partnerships and positions AI as both a research tool and motivation for developing fusion energy to meet data centers' growing electricity demands. The big picture: The DOE's roadmap aims to "deliver the public infrastructure that supports the fusion private sector scale up in the 2030s," but acknowledges it cannot commit to specific funding levels and remains subject to Congressional appropriations. Why...
Oct 17, 2025Tying it all together: Credo’s purple cables power the $4B AI data center boom
Credo, a Silicon Valley semiconductor company specializing in data center cables and chips, has seen its stock price more than double this year to $143.61, following a 245% surge in 2024. The company's signature purple cables, which cost between $300-$500 each, have become essential infrastructure for AI data centers, positioning Credo to capitalize on the trillion-dollar AI infrastructure expansion as hyperscalers like Amazon, Microsoft, and Elon Musk's xAI rapidly build out massive computing facilities. What you should know: Credo's active electrical cables (AECs) are becoming indispensable for connecting the massive GPU clusters required for AI training and inference. The company...
Oct 17, 2025Vatican launches Latin American AI network for human development
The Vatican hosted a two-day conference bringing together 50 global experts to explore how artificial intelligence can advance peace, social justice, and human development. The event launched the Latin American AI Network for Integral Human Development and established principles for ethical AI governance that prioritize human dignity over technological advancement. What you should know: The Pontifical Academy of Social Sciences, the Vatican's research body for social issues, organized the "Digital Rerum Novarum" conference on October 16-17, combining academic research with practical AI applications. Participants included leading experts from MIT, Microsoft, Columbia University, the UN, and major European institutions. The conference...