TikTok is exploring the development of an AI chatbot called “Genie” as it seeks to expand its offerings and navigate regulatory challenges in the US.
Key details from the trademark filing: TikTok’s parent company ByteDance filed a US trademark application for “Genie” in May, revealing plans for an AI chatbot with capabilities beyond simple search recommendations:
Leveraging TikTok’s AI expertise: Known for its powerful AI-driven algorithm, TikTok has been investing in generative AI and exploring various applications:
Navigating regulatory challenges: As TikTok pursues its AI chatbot plans, the company faces potential divestment from its Chinese parent or a ban in the US due to national security concerns:
Looking ahead: The development of the Genie chatbot demonstrates TikTok’s commitment to expanding its AI capabilities and offerings, even as it grapples with regulatory hurdles in the US market. The company’s success in navigating these challenges and delivering a compelling AI chatbot experience could significantly impact its future growth and competitive position in the tech landscape.