TikTok launches AI tools and boosts creator revenue sharing to 90%

TikTok unveiled three creator-focused features at its U.S. Creator Summit, signaling an aggressive push to retain content creators amid intensifying competition from YouTube, Instagram, and other platforms. The social media giant, known for its short-form video content, announced two AI-powered production tools and an enhanced revenue-sharing program designed to help creators streamline their workflows while earning more from their content.

These announcements come as TikTok faces mounting pressure to demonstrate its value to creators, particularly in the United States where regulatory scrutiny continues to challenge its operations. The new features represent TikTok’s broader strategy to build a sustainable creator economy that can compete with more established monetization platforms.

Three new features to boost creator productivity and earnings

1. AI Outline for content planning

TikTok’s new AI Outline feature addresses one of creators’ most time-consuming challenges: structuring content before recording begins. This AI-powered tool generates comprehensive video blueprints based on simple topic descriptions, helping creators move from concept to production more efficiently.

When creators input a basic description like “baking lessons for beginners,” AI Outline produces video titles, hashtags, attention-grabbing hooks, and detailed content outlines. The system breaks down each video concept into six customizable segments, allowing creators to adjust titles, refine hooks, and modify script ideas to match their personal style.

Currently available to creators aged 18 and older in the United States, Canada, and select international markets, AI Outline will expand to additional regions in the coming weeks. This strategic rollout suggests TikTok is testing the feature’s effectiveness before a global launch, likely gathering user feedback to refine the AI’s recommendations.

2. Smart Split for automated video editing

Smart Split tackles the post-production bottleneck that many creators face when repurposing longer content for TikTok’s short-form format. Available globally through TikTok Studio Web—the platform’s desktop creator dashboard—this feature automatically transforms videos longer than one minute into multiple short-form clips optimized for the platform.

The tool handles multiple editing tasks simultaneously: clipping relevant segments, reframing video dimensions for mobile viewing, adding captions, and generating transcriptions. For creators producing varied content like daily vlogs or podcast episodes, Smart Split can identify the most engaging moments and package them as standalone TikTok videos.

Creators maintain control over the final output, selecting specific video lengths and choosing from multiple caption formatting options. The feature integrates directly with TikTok Studio Web, enabling creators to publish edited clips immediately without switching between different editing platforms.

3. Enhanced monthly rewards program

TikTok’s updated Subscription revenue-sharing model now offers creators up to 90% of profit payouts, representing a significant improvement over previous monetization options. This enhancement targets creators who build dedicated subscriber communities through exclusive content offerings.

The new structure works in two tiers: all qualifying creators receive 70% of TikTok’s revenue share after platform fees. Creators who meet additional requirements—including 10,000 followers, 100,000 views in the previous month, and at least three subscription-only videos posted monthly—unlock an additional 20% monthly reward, bringing their total share to 90%.

This revenue model positions TikTok competitively against platforms like YouTube, which offers creators 70% of ad revenue, and Patreon, which takes 5-12% of creator earnings depending on the plan. By offering up to 90% revenue sharing, TikTok creates a compelling financial incentive for creators to prioritize the platform for their monetized content.

Strategic implications for TikTok’s creator economy

These feature launches reflect TikTok’s recognition that creator retention requires more than viral potential—it demands practical tools and financial incentives that support sustainable content creation. The AI-powered features address workflow efficiency, while the enhanced revenue sharing tackles monetization concerns that have driven creators to competing platforms.

The timing proves particularly significant as TikTok navigates ongoing regulatory challenges in the United States and other markets. By demonstrating clear value to creators through improved tools and higher earnings potential, TikTok strengthens its position as an essential platform for digital content creation, regardless of broader political pressures.

For creators evaluating platform strategies, these updates suggest TikTok is committed to long-term creator support rather than short-term engagement metrics. The combination of AI-assisted production tools and competitive revenue sharing creates a compelling ecosystem for creators seeking both creative efficiency and financial sustainability.