TikTok launches 3 AI tools to boost creator earnings and streamline video production

TikTok has launched three new AI-powered creator tools, including Smart Split, which automatically transforms long videos into shorter, vertically-formatted clips optimized for mobile viewing. The features represent TikTok’s push to streamline content creation and boost creator earnings, addressing key pain points in the video production workflow while strengthening its creator economy.

What you should know: Smart Split uses artificial intelligence to automatically edit longer videos into bite-sized clips without manual intervention.

• The tool works with videos longer than a minute, with TikTok specifically highlighting its usefulness for long podcast recordings or full-day wearable camera footage.
• Creators select which parts of their video they want converted, and Smart Split handles the rest—choosing optimal clip length, generating captions, and reframing content vertically for mobile screens.
• The feature is now available globally through TikTok Studio Web, the platform’s management dashboard for creators.

Planning gets smarter: AI Outline helps creators develop video concepts before recording begins, using artificial intelligence to generate structured content plans.

• The tool creates outlines based on user prompts or by selecting highly searched topics on the platform.
• Generated outlines include video titles, hashtags, hooks, and script ideas that creators can edit and refine to match their personal style.
• Unlike Smart Split, AI Outline has limited availability—currently rolling out only to TikTok creators over 18 in the US, Canada, and select markets, with broader release planned for coming weeks.

Revenue sharing boost: TikTok is increasing revenue sharing for subscription-based creators who meet specific performance criteria.

• Creators currently receive 70 percent of TikTok’s revenue share after fees for subscription content.
• Those meeting new requirements—including at least 10,000 followers, 100,000 views in the last month, and three subscription-only videos posted last month—can unlock extra monthly rewards.
• Qualifying creators can boost their revenue share to up to 90 percent, representing a significant increase in potential earnings.

Why this matters: These tools address critical bottlenecks in content creation while strengthening TikTok’s creator economy at a time when competition for content creators intensifies across social platforms. By automating time-consuming editing tasks and providing AI-assisted planning, TikTok is lowering barriers to consistent content production while offering financial incentives that could help retain top creators.