×
These AI Toothbrushes Will Clean Your Teeth — and Collect Data on Habits
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

Key takeaways: The emergence of AI-powered toothbrushes with companion apps has brought new privacy concerns to the bathroom:

  • These toothbrushes use algorithms, sensors, and processors to gather data on brushing habits, which is synced to apps via Bluetooth or Wi-Fi.
  • While marketed as helping improve oral health, there is limited scientific evidence supporting the effectiveness of AI in toothbrushes.
  • Companies appear to be more interested in using these devices to source user data and drive product sales through their connected apps.

Underlying factors: Personal care brands are increasingly seeking ways to monetize beyond simply selling products:

  • Offering services and gathering user data through app-connected devices allows companies to diversify their business and gain intimate insights into product usage.
  • Apps associated with AI toothbrushes often recommend and link to the company’s other products, potentially boosting sales.

Industry examples: Several major brands have introduced AI toothbrushes in recent years:

  • Kolibree was the first to announce an “AI toothbrush” in 2017 and now licenses its technology to Colgate.
  • Oral-B, Philips, and Oclean also offer AI-powered toothbrushes with companion apps that can recommend and sell products to users.
  • Procter & Gamble, owner of Oral-B, has discussed using AI to gather information that could help shape product development.

Broader implications: The rise of AI toothbrushes highlights the growing trend of everyday devices becoming “smart” and connected, often with the underlying goal of gathering valuable user data:

  • As more personal care products incorporate AI and connectivity, consumers will need to weigh the potential benefits against privacy concerns.
  • Regulators and privacy advocates may need to scrutinize how companies collect, use, and protect the intimate data gathered by devices like AI toothbrushes.
  • The long-term implications of corporations having access to detailed data on people’s daily habits, even in the bathroom, remain to be seen.
“AI toothbrushes” are coming for your teeth—and your data

Recent News

Cal State Bakersfield to hold free AI conference for 500+ community members on October 2nd

Attendees from tech giants to grade schoolers will explore practical AI applications across multiple industries.

AI and VR converge to reshape graphics at Vancouver’s Siggraph 2025

Training robots in hyper-detailed virtual worlds without risking real equipment.