×
The realism from this Veo 2-made AI video by László Gaál will blow your mind
Written by
Published on
Join our daily newsletter for breaking news, product launches and deals, research breakdowns, and other industry-leading AI coverage
Join Now

Google DeepMind’s Veo 2 AI system has enabled digital artist László Gaál to create a groundbreaking commercial featuring entirely AI-generated footage, including both the main content and behind-the-scenes material.

The technological breakthrough: Gaál’s three-minute video demonstrates the advanced capabilities of AI-generated video content, featuring artificial people, scenery, and production crews that appear remarkably lifelike.

  • The commercial was created using Google DeepMind’s experimental Veo 2 platform, which is currently available through a waitlist system
  • The AI system has been specifically optimized to reduce common visual artifacts like incorrect hand rendering
  • The project took approximately three weeks to complete, including editing and sound production

Current limitations: Despite its impressive achievements, Veo 2’s capabilities still face several technical constraints that prevent immediate widespread adoption in professional filmmaking.

  • Output is limited to 1080p resolution, falling short of professional commercial standards
  • The text-based interface doesn’t allow for direct image uploads of locations, sets, or people
  • Character consistency requires careful prompt engineering and potentially multiple attempts
  • Some viewers have noted the frequent use of quick cuts, though Gaál maintains this was an artistic choice

Cost implications for entertainment: AI-generated content could dramatically reduce production expenses for high-budget entertainment properties.

  • Amazon Prime’s Rings of Power required $465 million for its first season due to traditional production methods
  • AI could eliminate or reduce costs associated with location scouting, set construction, and costume design
  • The technology could enable creation of elaborate scenes and settings without physical production requirements

Marketing applications: The emergence of advanced AI video tools presents significant opportunities for marketing professionals and content creators.

  • Small businesses could potentially create professional-quality commercials without extensive budgets
  • Geographic and historical settings can be generated without travel or physical set construction
  • Production timelines could be significantly compressed compared to traditional video creation methods
  • The technology democratizes access to high-production-value content creation

Looking ahead: While AI video generation tools are still evolving, their rapid advancement suggests significant near-term impact on content creation and production methods.

  • The technology remains in experimental phases but shows promise for commercial applications
  • Current limitations are likely to be addressed through continued development
  • Integration with existing CGI and production workflows is expected to increase

Market disruption potential: As AI video generation technology matures, it may fundamentally alter the economics of video production, though human creative direction will likely remain essential for crafting compelling content that resonates with audiences.

Impressively Real AI Commercial Has No Actors, Locations Or Sets

Recent News

Elon Musk acquires X for $45 billion, merging social media with his AI company

Musk's combination of social media and AI companies creates a $113 billion enterprise with X valued significantly below its 2022 purchase price.

The paradox of AI alignment: Why perfectly obedient AI might be dangerous

Strict obedience in AI systems may prevent them from developing the moral reasoning needed to make ethical decisions.

Microsoft’s Copilot for Gaming raises ethical questions about AI’s impact on human creators

Microsoft's gaming AI assistant aims to help players with strategies and recommendations while potentially undermining the human creators who provide the knowledge it draws from.