Predictive AI’s value assessment challenge: The business value of predictive AI, despite its long-standing use in enterprise operations, lacks a standardized process for evaluation and deployment.
- The ideal model-valuation process should utilize a savings curve that plots action against value, demonstrating the relationship between the number of items screened and the resulting financial savings.
- Unfortunately, many predictive AI projects fail to assess potential value in terms of straightforward business metrics like profit and savings, contributing to a high project failure rate.
Shifting from model evaluation to valuation: Traditional predictive model evaluation using technical metrics like precision and recall is insufficient, as it lacks business context and real-world application considerations.
- Business valuation must incorporate specific factors such as the number of cases, the cost of manual audits, and the cost of undetected errors.
- While some factors can be objectively established, others, like the cost of undetected errors, may be subjective and challenging to determine definitively.
The importance of error cost assessment: Establishing the cost of each type of error is crucial for bridging the gap between predictive performance and business key performance indicators (KPIs).
- In some cases, like medical diagnosis, determining the relative costs of different types of errors can be extremely challenging and ethically complex.
- For many business applications, misclassification costs are more straightforward, based on tangible factors like marketing expenses or fraud costs.
- However, even seemingly simple applications like spam detection can have hidden, immeasurable costs that complicate the valuation process.
Quantifying the unquantifiable: Decision-makers often face the challenge of assigning specific costs to misclassification errors, despite subjectivity and ethical dilemmas.
- Industry experts recommend assigning costs that are at least directionally better than assuming equal costs for false positives and false negatives, even without a truly objective basis.
- These cost assignments drive the development, valuation, and use of predictive models.
Case study: Misinformation detection: Using misinformation detection as an example, changes in assumed costs can impact the optimal strategy for post inspection.
- An increase in the assumed cost of undetected misinformation from $10 to $30 shifts the point of maximal savings, suggesting a higher percentage of posts should be inspected.
- This demonstrates the importance of visualizing how changes in cost assumptions affect the savings curve and overall strategy.
Key takeaways for effective predictive model valuation:
- Valuate predictive models using business metrics rather than just technical performance measures.
- Utilize profit and savings curves to navigate deployment trade-offs and optimize decision-making.
- Analyze how these curves change when adjusting business factors, especially those subject to uncertainty or subjectivity.
Implications for AI implementation: The challenges in standardizing predictive AI valuation highlight the need for a more robust, business-oriented approach to AI deployment in enterprises.
- Organizations must develop a deeper understanding of how subjective cost assessments impact the practical value of their AI systems.
- There’s a clear need for tools and methodologies that can help businesses visualize and interpret the complex relationships between model performance, business factors, and real-world outcomes.
- As AI becomes increasingly integral to business operations, the ability to effectively valuate and adjust predictive models based on changing business contexts will likely become a critical competitive advantage.
The Quant's Dilemma: Subjectivity In Predictive AI's Value
