A new report from Naukri.com, a career platform, reveals that 41% of advertising and marketing professionals in India fear AI may diminish creativity in their work, with similar concerns shared by 54% of Animation and VFX professionals and 43% in Film and Music industries. Despite these creative anxieties, the study of 60,000+ jobseekers shows that 86% of Indian professionals view AI as a friend rather than a threat, with AI-skilled workers earning 53% higher median salaries than their non-AI peers.
The big picture: India’s AI job market is experiencing explosive growth, with AI/ML job postings surging 38% year-over-year in Q1 FY’26 and over 35,000 AI jobs posted between April-June 2025.
Why this matters: The data challenges global narratives about AI causing mass unemployment, instead revealing that Indian professionals are more concerned about losing creative autonomy than losing jobs entirely.
Key salary premiums: AI-skilled professionals command significantly higher compensation across experience levels.
- Freshers with AI skills earn up to 56% salary premiums compared to traditional tech roles.
- Senior professionals with 13-16 years of experience see up to 32% higher earnings.
- The median salary gap between AI-skilled and non-AI professionals stands at 53%.
Geographic expansion: Tier-2 cities are emerging as unexpected AI hubs, with Indore, Kochi, and Coimbatore joining traditional tech centers in driving AI adoption.
Cross-industry demand: Non-IT sectors are rapidly ramping up AI hiring, signaling widespread adoption beyond technology companies.
- Banking sector AI hiring increased 48%.
- BPO roles with AI requirements grew 39%.
- KPO (Knowledge Process Outsourcing) saw 56% growth.
- Accounting positions requiring AI skills jumped 49%.
What jobseekers want: Professional development demands are shifting toward practical AI experience rather than theoretical knowledge.
- 36% of jobseekers want employers to provide free AI courses.
- One in three IT professionals prefer hands-on AI project exposure over classroom learning.
- Entry-level AI job growth increased 34%, addressing fresher anxieties about market access.
What they’re saying: “AI-linked roles are growing faster, salaries are higher, and demand is rising across industries — not just in IT,” said Pawan Goyal, Chief Business Officer at Naukri.com.
- “86% of jobseekers see AI as a friend, not a threat. Freshers remain anxious, but AI job growth for entry-level roles is up +34%, while senior professionals are seeing the biggest salary premiums.”
- “The gap is clear: those with AI skills are moving ahead faster than those in traditional tech roles.”
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