Seedtag launches neuro-contextual AI that reads consumer emotions, feelz for ad targeting

Seedtag has launched neuro-contextual advertising, an AI-powered system that predicts not just what consumers see, but how they feel about content. The contextual advertising company’s AI, called Liz, interprets deeper psychological signals like interest, emotion, and intent, applying these insights to optimize ad placement across premium connected TV, video, and the open web.

The big picture: This represents a significant evolution beyond traditional contextual advertising, which typically relies on keyword matching or basic content analysis.

• Seedtag’s neuro-contextual approach combines AI with neuroscience principles to understand how people think, engage, and make purchasing decisions.
• The system aims to identify “emotionally charged intersections” where ads can have maximum psychological impact.

How it works: Liz operates using principles similar to human brain processing, recognizing patterns and responding dynamically to user behavior.

• Built on a retrieval-augmented generation (RAG) framework, the AI analyzes content to understand deeper engagement signals rather than just surface-level keywords.
• The system aligns ad placement with moments of high interest, emotional connection, and purchase intent across the entire marketing funnel.

What makes this different: Traditional contextual advertising has evolved from keyword analysis to scanning text and images, but Seedtag claims its approach goes much further.

• “We built our reputation applying AI to context, but Liz’s progression into neuro-contextual targeting changes the conversation,” said Jorge Poyatos, founder and co-CEO of Seedtag.
• “Artificial intelligence no longer just recognises content – it understands interest, intent, and emotion, and drives results across the entire funnel.”

The Liz Agent advantage: The new system transforms from a targeting engine into a strategic collaborator for marketers.

• Clients can query Liz about competitive positioning, audience resonance, and contextual alignment through natural language prompts.
• This allows marketers to access and activate the AI’s full capabilities more intuitively than traditional advertising platforms.

What they’re saying: Company leaders emphasize how this launch represents a fundamental shift in contextual advertising capabilities.

• “What we’re seeing with neuro-contextual and agentic AI is a step change,” said Albert Nieto, Seedtag founder and co-CEO.
• “Most people still think of contextual as keyword targeting. That’s miles away from what Liz is doing today. This launch shows how far we’ve come – and how much more our technology can enable.”