Business software leader SAP’s latest customer survey reveals that enterprise-wide AI adoption remains limited, despite growing interest in process optimization and data analysis applications.
Current state of adoption; SAP’s comprehensive survey across user groups in the Americas, UK, Ireland, and German-speaking countries shows modest AI implementation rates.
- Only 5-7% of organizations report using AI across multiple business areas
- A quarter of respondents (24-29%) have implemented AI in select areas
- Between 10-13% have not deployed any AI solutions
- Most organizations (44-52%) are still in the learning phase about AI capabilities
Implementation challenges; Several key barriers are preventing widespread AI deployment among SAP customers.
- Limited internal AI expertise, with only 6-7% of organizations considering themselves AI experts
- Difficulty in selecting appropriate AI tools for specific business needs
- Concerns about data quality, security, and governance
- Shortage of skilled personnel to manage AI implementations
Strategic focus areas; Organizations are prioritizing specific use cases where AI can deliver immediate business value.
- Process optimization leads adoption priorities, with 53-61% of respondents targeting internal business process improvements
- AI-powered data analysis is another key focus area, cited by 54-60% of organizations
- Integration-related applications are gaining traction, including anomaly detection and creating connections between SAP and non-SAP systems
- Financial analysis automation represents another promising application area
Current initiatives; Many organizations are taking measured steps toward AI adoption.
- Between 25-32% of respondents are currently running AI pilot projects
- Companies are focusing on controlled experiments before broader deployment
- Organizations are investing in AI education and skill development
- Testing is concentrated in areas with clear business cases and measurable outcomes
Looking ahead; The mixed sentiments toward AI technology among SAP customers suggest a cautious but steady path toward increased adoption as organizations build expertise and overcome implementation hurdles.
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