Samsung’s new AI TV identifies food and guides viewers through on-screen recipes

A new Samsung TV feature unveiled at CES will use artificial intelligence to identify food shown on screen and provide recipes through the Samsung Food app integration.

Key innovation: Samsung’s latest TVs will incorporate AI vision technology to recognize dishes appearing in shows and movies, connecting viewers directly to recipes and cooking resources.

• The system integrates with the Samsung Food app to provide detailed recipes when it spots dishes on screen
• Users can track grocery deliveries and takeout orders through the TV interface
• The feature builds upon Samsung Food’s existing AI-guided cooking capabilities and photo-based recipe suggestions

Technical capabilities and integration: Samsung’s Vision AI technology powers this new culinary feature while connecting to a broader ecosystem of smart home appliances.

• The AI can analyze refrigerator contents through Samsung Bespoke refrigerator cameras
• Integration with Instacart enables automated grocery ordering based on missing ingredients
• Additional Vision AI features include actor identification and real-time subtitle translation

Practical applications: The system aims to transform passive food viewing into active cooking opportunities.

• When viewers see an appealing dish on screen, the AI can immediately identify it and provide a corresponding recipe
• The technology connects with meal planning tools and grocery list creation
• Users can monitor food delivery status directly through their TV screen

System limitations: While innovative, the technology faces some practical constraints.

• Previous attempts at AI-based dish identification have shown mixed results in accuracy
• The system cannot assist with actual cooking techniques or physical meal preparation
• Success may depend on users’ genuine interest in cooking versus simply watching food content

Looking ahead and market impact: Samsung’s AI cooking assistant represents an ambitious step toward deeper smart home integration, though its real-world utility will likely depend on individual cooking habits and technological comfort levels. The feature could particularly appeal to aspiring home chefs who want to recreate dishes they see in media, while potentially falling short for those seeking more hands-on culinary guidance.