Samsung’s new ‘AI Subscription Club’ aims to make phones, AI robot more affordable

Key Development: Samsung’s Vice Chair Han Jong-hee announced the expansion of the company’s “AI Subscription Club” to include Galaxy smartphones and the upcoming Ballie AI robot, starting February 2025.

• The program will initially launch in South Korea, with potential for US expansion based on its success
• Despite its name, the service is primarily a hardware installment plan that includes after-sales maintenance services
• The Ballie AI robot will be introduced in both Korea and the US markets, with the subscription option available in Korea

Program Details: The AI Subscription Club aims to reduce the upfront costs of Samsung devices while bundling additional services.

• The program launched in South Korea last month for Samsung home appliances
• The subscription model helps customers manage device costs through monthly payments
• After-sales maintenance services are included as part of the package

Future Implications: Samsung’s approach to Galaxy AI services remains separate from this hardware subscription initiative.

• Galaxy AI features will remain free until the end of 2025
• Samsung has not confirmed plans for Galaxy AI pricing beyond 2025
• The timing of the subscription launch coincides with the anticipated Galaxy S25 series release

Looking Forward: While Samsung’s AI Subscription Club represents an innovative approach to device financing and service bundling, its success in South Korea will likely determine whether similar programs appear in other markets, potentially reshaping how consumers purchase and maintain their mobile devices.