Samsung Unpacked 2025: New wearables, gadgets and more to expect

Samsung has announced its upcoming Unpacked event for January 22, 2025, where the company will unveil its new Galaxy S25 smartphone lineup and showcase advanced AI features.

Event details and accessibility: Samsung Unpacked will take place in San Jose, California on January 22 at 10 a.m. PT/1 p.m. ET, with both in-person and virtual attendance options.

• The physical event is invite-only for media, super fans, and industry experts
• Public viewers can access the livestream via Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel

Galaxy S25 series specifications: The new smartphone lineup is expected to feature Qualcomm’s latest Snapdragon 8 Elite chipset, bringing significant improvements in processing power and AI capabilities.

• The Galaxy S25 will feature a 6.2-inch screen
• The S25+ model increases to a 6.7-inch screen
• The S25 Ultra tops the lineup with a 6.9-inch display
• All models will incorporate rounder edges while maintaining their current design aesthetics
• Color options for base models include Iceblue, Mint, Navy, and Silver Shadow
• Ultra variants will come in Titanium Black, Gray, Silver Blue, and White Silver

AI enhancements and features: The integration of the Snapdragon 8 Elite chipset enables advanced on-device AI processing capabilities and improved performance.

• On-device processing reduces latency and enhances security by eliminating cloud data transmission
• New AI-powered photo editing tools including AI relighting and magic audio eraser
• Specialized AI pet photo-taking feature
• Enhanced text generation capabilities across device functions

Potential product teasers: Samsung may provide glimpses of upcoming products during the event.

• The Galaxy Ring 2 might be previewed, featuring improved battery life up to seven days and enhanced health sensors
• Possible teases of Samsung’s smart glasses or VR/XR device development

Market implications: Samsung’s emphasis on AI integration and processing power signals an intensifying competition in the premium smartphone segment, particularly as manufacturers race to differentiate their products through artificial intelligence capabilities.

• The success of on-device AI processing could set new industry standards for smartphone performance and privacy
• Samsung’s approach to AI integration may influence how other manufacturers implement similar features in their devices