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Samsung says its AI-powered in-home robot ‘Ballie’ will actually launch this year
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Samsung’s CES 2025 announcements included more information on Ballie, its spherical AI-powered home robot, expected to launch in the first half of 2025.

Key features and capabilities: Ballie combines mobility, voice interaction, and projection technology to serve as an interactive home assistant.

  • The robot can project information and entertainment content onto floors and walls, automatically adjusting its position and projection surface based on content needs
  • Users can control Ballie through voice commands and by stepping on virtual buttons it projects onto the floor
  • The device includes visual AI capabilities for tasks like wine pairing recommendations
  • Ballie can integrate with smart home systems to control lighting and automated routines

Technical specifications and performance: The robot’s projection and audio capabilities show promise but have some limitations.

  • While projection quality is adequate, brightness levels appear stronger when projecting onto nearby floor surfaces compared to walls
  • The built-in speakers deliver clear audio without distortion
  • Response times for voice commands were consistently quick during demonstrations, typically within seconds
  • The robot moves on wheels, though questions remain about their durability for long-term home use

Demo highlights: Samsung showcased several practical applications during CES presentations.

  • Ballie demonstrated its ability to provide information about local attractions, automatically adjusting its projection surface from floor to wall when more detail was needed
  • The robot showed movie playback capabilities, intelligently seeking appropriate wall space for larger format viewing
  • Visual AI features were demonstrated through wine pairing recommendations, suggesting suitable matches for specific meals

Market context: Samsung’s commitment to a 2025 release represents a significant step for consumer robotics.

  • This launch comes five years after Ballie’s initial CES debut, following design refinements to improve practicality
  • Pricing details remain unannounced, which will be crucial for market adoption
  • The product will compete in an emerging category of consumer companion robots

Looking ahead: While Samsung’s 2025 release commitment marks an important milestone, several questions remain about Ballie’s real-world performance and value proposition outside of controlled demonstrations. The success of this home robot will likely depend on its ability to deliver consistent, practical utility while avoiding the novelty fatigue that often affects consumer robotics products.

Samsung claims its Ballie AI robot will actually be released this year

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