Samsung is betting on AI and new form factors to drive smartphone upgrades and expand its product ecosystem.
Galaxy AI push to incentivize upgrades: Samsung is leveraging its Galaxy AI suite of artificial intelligence features to motivate users to purchase new products, emphasizing the convenience and benefits these capabilities bring:
Monetizing AI through software and services: As Samsung infuses its apps with AI, the company is exploring opportunities to generate revenue from software, potentially reducing reliance on hardware sales:
Future products in foldables and mixed reality: Samsung is working on expanding its ecosystem with new form factors and device categories:
Broader implications: Samsung’s AI-centric approach reflects the intensifying competition in the smartphone market, as rivals like Apple also introduce AI features. The South Korean giant’s exploration of new form factors and revenue streams underscores the evolving landscape, where innovation in both hardware and software is increasingly critical for differentiation and growth in the maturing industry.